Noteworthy Social Media Statistics

To kick start our Social Media Tips series I’ve picked out a few vital statistics from the last year.

Before you develop a social media marketing strategy it’s good to get a bit of background information, just because a certain social network is popular doesn’t mean it’s right for you or your company

London mums in business social media




25 percent of users on Facebook don’t bother with any kind of privacy control

An average Facebook users has 130 friends

23 percent of Facebook’s users check their account 5 or more times daily

Facebook hosts 42 million “Pages” with 10 or more likes

85 percent of women are annoyed by their friends on Facebook

Links about sex are shared 90 percent more than any other link

80 percent of social media users prefer to connect with brands through Facebook

43 percent of Facebook users are male, while 57 percent of Facebook users are female

A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook

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There were 175 million tweets sent from Twitter every day in 2012

The average Twitter user has tweeted 307 times

56 percent of customer tweets to companies are being ignored

The average user follows (or is followed by) 51 people

69 percent of follows on Twitter are suggested by friends

50 percent of Twitter users are using the social network via mobile

34 percent of marketers have generated leads using Twitter

26 percent of retweets are incited by a request to retweet

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Approximately 2 new professionals join LinkedIn per second. LinkedIn continues to grow.

175+ million members in over 200 countries

LinkedIn is where the world connects for business.What this means: You and your business need to be present on LinkedIn.

38% of LinkedIn members are located in U.S.

2+ million companies have LinkedIn Company Pages.

1+ million unique publishers actively use LinkedIn Share button on their sites.

1+ million LinkedIn Groups where members share insights and knowledge.

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