What does innovation mean to a 21st Century Mum?
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- Published on Monday, 14 January 2019 12:29
- Last Updated on 14 January 2019
- Monica Costa
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Looking back at all the mums in my family for generations I am trying to understand what makes me different as a 21st Century Mum. It’s not an easy answer. But of all things the way I have embraced the changes and the innovation in products and gadgets has made me understand what it means to be a mother today.
It’s never been easy to be a mum for any generation. In the past mums had many children. It was hard and relentless even if the children were more supportive and helpful. Even with all the stress caused by the hectic life we lead and the London pace of living, we have an advantage over our mothers and grandmothers. All the technology I now have compared to my mum and grandma, all the fancy products I get to enjoy have made the job much easier. Undoubtably this comes with a pace that can unsettle my inner being from time to time but maybe it’s a little price I have to be pay to be a 21st Century Mum.
Over the past 10 years I have been part of the amazing panel of judges at the Product of the Year Awards and I have been involved in the selection process of the most innovative products for the past year. You can call it a big marketing exercise but it is primarily a great way to encourage innovation and development in the market. In fact thanks to the Product of The Year selection process, companies are forced to keep up with improving their products every year. Ultimately it’s the consumers who reap the benefits of this ‘exercise’. To be eligible for entry, the products must have been launched in the past 12 months and demonstrate innovation in one or more key areas – including functionality, design, packaging, or recipe. Every September I attend Jury Day as part of the panel including journalists and industry experts. We assess all entries for quality to ensure they meet the innovation criteria set by Product of the Year committee.
Photos by Simon Williams
Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://londonmumsmagazine.com and you can connect on Twitter @londonmums