As the summer draws to a close, parents across London are gearing up for the back-to-school season. Amongst the many preparations, finding the perfect pair of school shoes is a top priority for parents who want their children to start the new academic year on the right foot. With an array of options available, it can be overwhelming to choose the ideal pair that combines style, durability, and affordability. Luckily, Deichmann, a renowned footwear retailer, offers a mighty school collection that caters to infants, young children, and teens, providing quality shoes that are built to last and won’t break the bank. In this review, London Mums will explore Deichmann’s range of back-to-school shoes and their affordability initiatives.

The Importance of Choosing the Right School Shoes

Before delving into the specifics of Deichmann’s back-to-school collection, it is essential to highlight the significance of selecting the right school shoes. As children spend over six hours a day in their school shoes, it is crucial to prioritise their comfort, support, and durability. Parents understand the value of investing in well-made shoes that can withstand the rigours of playground activities and the daily school run. However, with multiple children to buy for, the cost can quickly add up, making affordability a significant concern.

Deichmann’s back-to-school collection offers parents high-quality and long-lasting shoes at prices that won’t strain their budgets. From infants to teens, their collection caters to various age groups and features popular brands with added benefits such as micro-fresh technology, memory foam comfort, and scuff-resistant leather.

Affordable Offers

To further assist parents in managing their budgets, Deichmann offers attractive deals, such as the annual “Buy One Get One Half Price” offer on back-to-school shoes and trainers. This offer extends to brand name footwear from renowned brands like Hush Puppies, Nike, Adidas, and Skechers. They have introduced a downloadable foot gauge, enabling parents to measure their child’s feet accurately and ensure the correct shoe size is purchased.

The Gender Divide in Back-to-School Costs

While shopping for back-to-school essentials, parents may notice a clear gender divide in costs. Research indicates that parents of girls face higher expenses compared to parents of boys. This disparity is particularly noticeable in school uniform essentials, including shoes. Deichmann acknowledges the importance of offering fairly priced items for all pupils, regardless of gender, and encourages other retailers to do the same.

Testimonials from London Mums

To provide a real-world perspective, we spoke to two London mums, about their experiences with back-to-school uniform costs. Laura, a mum of four, expressed the financial challenge of clothing multiple children for school, while Sarah highlighted the significant difference in costs between primary and secondary school uniforms. Both mums emphasised the need for more flexibility in school uniform policies, especially regarding branded items with logos, which can significantly impact overall expenses.

Featured Styles

To offer readers a glimpse of Deichmann’s diverse range, we have handpicked some stylish and comfortable options for teens and mums alike:

Teens:

1. Hush Puppies Tucker Men’s Black Leather Lace-up Shoes: These lace-up shoes provide superior comfort with a supple leather upper, ideal for busy school days.
2. Nike Black/White Court Royale Lace-up Trainer: A trendy and versatile option for young individuals who want to make a style statement while remaining active and comfortable.

Mums:

1. Elegant Black Court Shoes: These elegant court shoes are a great choice for mums who want to look sophisticated and chic without compromising on comfort.
2. Stylish Brown Ankle Boots: A classic pair of ankle boots that exude style and offer the perfect blend of fashion and practicality for busy mums.