The Product of The Year selection process explained

For the past 10 years I have been involved in the selection process of the Products of the Year. You can call it a big marketing exercise but it is primarily a great way to encourage innovation and development in the market. In fact thanks to the Product of The Year selection process companies are forced to keep up with improving their products every year. Ultimately it’s the consumers who reap the benefits of this ‘exercise’. In fact, to be eligible for entry, the products must have been launched in the past 12 months and demonstrate innovation in one or more key areas – including functionality, design, packaging, or recipe. Every September I attend Jury Day as part of the panel including journalists and industry experts. We assess all entries for quality to ensure they meet the innovation criteria set by Product of the Year committee. 

 
Take a look at these pictures where I ‘hang out’ with my friend and blogger Mirka Moore of the popular mummy blog All Baby Advice and Fitness for Mamas.
 
 
We have a great day usually trying a lot of beauty products and food.
 
 
I don’t like all the products that enter the process and I leave comments on how I think they can be improved from the consumer’s perspective. 
 
Once every member of the Jury decides which products are worthy of going forward, the ball is passed onto the shoppers / the consumers – over 10,000 – who vote for their favourite ones in each category.
 
The Product of the Year winners are then formally announced at a glamorous awards show which takes place the following January.
 
These shows are usually presented by a famous comedian like Bremner and a popular musician from the XFactor will sing a few songs live on a stage. 
 
Hail to the next 10 years of Product of the Year and to a great process that benefits progress and innovation. 
 
Photos by Simon Williams 
 

Related features: 

 

Product of the Year 2018 awards reveal the best of British innovation and pop

 
 
 
 
 
 

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://londonmumsmagazine.com and you can connect on Twitter @londonmums

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