Mum’s the word at Product of the Year Awards 2017
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- Published on Thursday, 02 February 2017 15:05
- Last Updated on 03 February 2017
- Monica Costa
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Product of the Year Awards 2017 have been the best to date for many reasons: the products were more family-focused than ever and I loved that, the entertainment exceptional with Rory Bremner clearly capitalising on the worst politicians the world has ever seen – his Trump impersonation was epic – the voice of Saara Alto (runner up at X-Factor 2016), a great dinner at the elegant Sheraton Grand hotel in London, and a very luxurious goody bag as a final perk at the end of an already special night.
There’s no doubt about the power of mums as big spenders as well as decision makers in UK households judging from the amount of winning products aimed at the family. That’s why mums are once more at the core of the selection process for the products nominated for the prestigious Product of the Year Awards 2017. And that’s why for the last six years my friend and mummy blogger Mirka Moore and I have been part of the judging team involved in selecting the products that are put forward to the public for voting.
The awards ceremony at the luxurious and sumptuous Sheraton Grand hotel in the heart of London’s Mayfair.
The timing of this event proved spot on. Less than a day before the new American President’s inauguration, the host for the evening, Rory Bremner, brought more than a taste of Donald Trump to the occasion. That helped the hashtag #ProductoftheYear to trending on Twitter at number two, hijacking the political build-up in America. Hurrah!
As the buzz of the awards came to a close, Saara Aalto, runner up on The X Factor, took to the stage, ending the evening on powerful note.
Check Sara Aalto’s songs performed at Product of the Year Awards 2017 on London Mums You Tube Channel.
My favourite winning products include:
Cheerios Oat Crisp
Bassetts multivitamins for kids
Clover butter simply made with buttermilk
Celebrations sweets (including Mars, twix, etc)
Tetley super tea
Nivea Micellear wipes
Arla Bob milk with no fat
Oral B whitening accelerator
Photo credits: Copyright Simon Williams I personally love Simon’s pictures. He is the official photographer of these events and has a special eye to capture the atmosphere and people’s mood. Thanks Simon!!!
Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://londonmumsmagazine.com and you can connect on Twitter @londonmums