Little Masterpieces – a new design from BabyBjörn 

BabyBjörn is launching the multi award-winning Baby Carrier Mini in two colourways this Spring in a new, more environmentally friendly, woven fabric. Baby Carrier Mini will be available in Beige-Dark-Grey/Woven Print (Little Masterpieces) RRP £104.90 and in Beige/Woven RRP £88.90 from now.  

The Little Masterpieces design is a celebration of the imperfection of perfect parenting. It is about embracing the colourful chaos that comes with raising little ones. With the Scandinavian nature in mind, the print is inspired by irregular patterns. It is also a reminder that each child is an artist in the making and every splatter, splash, and doodle serves as a reminder of that.

BabyBjorn Baby Carrier

The playful dots of our newest print were inspired by irregular patterns in the Nordic nature, like pebbles, lichen, and mosses. To stand out from previous campaigns, we wanted to connect the irregular pattern to playfulness rather than nature itself. Still, of course, highlighting that this is BabyBjörn original created by hand”, says Anna Björk, Head of Design. 

The concept is all about the spirited essence of children and their natural longing to create. It’s set in a world where every splatter, splash, drip and doodle serve as a reminder that each child is an artist in the making. It can get messy, but that’s the beauty of parenthood. With its playful and eye-catching pattern, this gender-neutral print is truly a splash of joy. Perfect for parents seeking functional, long-lasting, and stylish products.

A BabyBjörn carrier is designed to grow with your baby, helping them develop in meaningful ways. 

BabyBjorn Baby Carrier


 All BabyBjörn products are:  

– Safe and easy to use  
– Comfortable and easy to adjust  
– Made from high-quality fabrics  
– Easy to clean (machine washable on warm)  
– Developed in close collaboration with medical specialists. 

Woven fabric consists of 65% recycled polyester and 35% cotton. 


BabyBjörn AB is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 1 billion in 2021. Ninety-five percent of sales were exported to more than 50 countries. The company was founded in 1961 and currently has 170 employees. More information is available at

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