Laundry tips for the colder weather to make life easier for time poor parents

Adults (aged 35-44) living with teenagers and young children spend an astonishing 300 hours every year on laundry, according to homewares brand, Brabantia.

We all know that doing laundry is tougher in colder weather. Where do you dry it? How do you dry it? And how can you dry it more quickly?

Brabantia uncovered that tumble dryers are costing Brits £1bn a year in energy costs, so the brand is helping time-pressed parents get laundry dried outside, whatever the weather.

New research from Brabantia reveals a surprising truth about drying laundry outdoors in the colder weather: even at 5°C, windy days can still effectively dry your laundry. And seeing as 43% of us depend on tumble dryers in the winter months, this news is great for us, our wallets and the planet!

laundry tips infographic

In fact, according to leading meteorologist Jo Farrow, who has been working with Brabantia as part of their Love Your Laundry campaign, the magic combination for successful outdoor drying is a temperature of 12°C coupled with a brisk wind speed of 15mph.

Colder Weather Laundry Drying Advice:

laundry tips Jo Farrow

Jo Farrow

  • Washed clothing has tiny molecules of water on them… in order to get rid of them, we need wind to release the molecules from clothing.
  • The ideal temperature is from 12°C?but if the wind is there, it’s worth putting your washing out from as low as 5°C.
  • Put your washing out first thing. In the winter you need to be taking in your washing by 3pm or 4pm, because once it gets dark, it gets damp!
  • If you are putting stuff on the line, do it properly. If the air can’t reach it and no wind is going through it, it won’t dry.
  • Fog is essentially a cloud on the ground and contain lots of moisture – not ideal for drying clothes, something only 43 per cent know
  • Towels and denim hold a lot of water, so will take the longest to dry – whereas polyester doesn’t hold water well, meaning it’s quick to dry. Washing, drying and caring for laundry can feel like a mundane chore for some, many still fall victim to common mistakes that can damage, shrink and burn our clothes. Over two-thirds (38%) of Brits have shrunk items, overloaded the washing machine (35%) and let colours run and stained items (34%) – all the more reason to be drying outside!

To make laundry more pleasurable, Brabantia has also teamed up with author of Live, Laugh, Laundry and renowned influencer Laura Mountford, to share her top tips on how to get the most out of your laundry including:

Washing, drying and caring for laundry can feel like a mundane chore for some, many still fall victim to common mistakes that can damage, shrink and burn our clothes. Over two-thirds (38%) of Brits have shrunk items, overloaded the washing machine (35%) and let colours run and stained items (34%) – all the more reason to be drying outside!

London - Laundry Index

To make laundry more pleasurable, Brabantia has also teamed up with author of Live, Laugh, Laundry and renowned influencer Laura Mountford, to share her top laundry tips on how to get the most out of your washing including:

  1. Embrace Natural Cleaning Power: Ditch harsh chemicals and try the following:
  • Bicarbonate of soda: This stain fighter pre-treats stains by mixing it with water into a paste and applying it for an hour before washing.
  • Soda crystals: Boost your detergent’s effectiveness and keep colours vibrant by adding a scoop with your usual detergent. They also clean your washing machine! Run an empty hot wash with them for a fresh and clean appliance.
  • White vinegar: Achieve naturally fluffy towels by adding a cupful to the fabric softener dispenser.
  1. Rescue Shrunken Clothes: Don’t despair! If you’ve shrunk something, Laura suggests soaking it in warm water with a few tablespoons of hair conditioner for 30 minutes, then gently stretching it back to its original size. For future prevention, opt for cooler wash temperatures and natural drying.
  2. Harness the Power of the Outdoors: Whenever possible, embrace the fresh air by drying your laundry outdoors. Even on cooler days, clothes can dry naturally as long as the weather is dry.
  3. The Magic of Steaming: Steaming is a fantastic way to refresh delicate fabrics like silk, wool, and cashmere. It removes odours and relaxes wrinkles without damaging the fibres. Simply hang the garment securely and use a steamer to gently hover the steam over the fabric. This removes odour-causing bacteria and leaves your clothes wrinkle-free and ready to wear again.
  4. Establish a Routine: Take control with a laundry routine! Utilise your washer’s timer to finish clothes early in the morning, allowing them to hang outside as soon as you wake up, maximising drying time in good weather. During warm summer months, you can even leave your laundry drying outdoors overnight.

Brabantia has launched a handy Drying Index in partnership with Netweather which provides people with a daily score of how effective outdoor drying is for their area, based on localised weather conditions. To view the Drying Digest and more information on the laundry weather index, please visit  Love your laundry | Brabantia.

 

Top Brabantia Product Picks to enhance your laundry experience:

Facebook Comments