Functional and feminine – Xpanda Bra provides support for pregnant and breastfeeding women

Breastfeeding is the most natural thing in the world – how many times have we heard that! There can be many problems encountered by breastfeeding women, but experiencing discomfort from ill-fitting bras need no longer be one of them. After watching his wife Diane, a breastfeeding mother, experience discomfort with ordinary nursing bras which did not accommodate her fluctuating breast size whilst breastfeeding, Declan McDonnell came up with the concept for Xpanda Bra.

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Declan’s extensive experience in the lingerie manufacturing industry, having previously worked for one of the UK’s biggest bra manufacturers, helped to conceive the Xpanda Bra. Being unable to identify any suitable products available on the maternity nursing bra market, he approached Innovate-Design and with their help, tests, trials, several prototypes, support from experts within the lingerie industry and their extremely professional technologist and seamstress, he came up with the final product.

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The Xpanda Bra is an attractive and feminine all-in-one expandable bra that provides adjustment and comfort throughout pregnancy and breastfeeding. The revolutionary design enables the cup size to easily be altered when required to adapt to the ever changing body shape, whilst providing good support, simple adjustment and easy access for breastfeeding without compromising on style and shape.

The range is available in toasted almond (nude), black with a coral pink bow and trim, and white with a turquoise bow and trim for an added touch of femininity. Sizes range from 32 to 40 inch band with two sets of hook and eye fasteners, with cup sizes from B to GG, with the adjustable cup size providing an increase of one cup size.

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“I am incredibly proud of the fact that our product has been able to help breastfeeding mums and mums to be feel more comfortable as their bodies change, and that we can offer a wide selection of colours that they would normally expect when selecting every day bras,” said Declan Mc Donnell, founder of Xpanda Bra and MD of Mamamigo Ltd. “From our family’s own personal experience, it is such a wonderful time and the journey should be as beautiful as it can be. It’s amazing how just a quick and simple adjustment can make such a difference and help to relieve discomfort and pressure when needed. Just wish I’d thought of it years ago.”

To accommodate the changes is breast size pre- and post-birth, the wireless Xpanda Bra has been designed with a hook and eye fastening on the side of each cup that can be opened and closed using just one hand, to increase or decrease the cup size. This is ideal for changes in breast size due to pregnancy or breastfeeding when the size can change many times in one day, and provides the extra space required when using breast pads. One-hand opening nursing clips are included for easy access when breastfeeding anywhere at any time. Fully adjustable straps and an extra fastener at the back allow for easy amendments to be made for the perfect fit and support.

Declan and his wife have seen the brand grow by earning the trust of every customer by providing high quality, innovation and delivering exceptional customer service. Diane, who helps with the day to day running of the business, is also a qualified peer supporter helping new and first time mothers through breastfeeding hardships, giving tips on: how to breastfeed, breastfeeding problems, benefits of breastfeeding and breastfeeding in public, through the breastfeeding network.

Declan and Diane are dedicated to pushing the lingerie boundaries by providing the latest innovation in pregnancy and nursing bras for the mum and mum to be. They have found that breastfeeding is easier if the bra is easy to use; it makes nursing mothers confident about the way they look and feel.

Xpanda Bra maternity nursing bras are now sold in the UK, Ireland and worldwide.

LONDON MUMS advert Xpanda Bra 2015_Issue_16_R1.2-29


Measuring and fitting instructions are available on the website:

For more information, please visit:

Tel: +44 (0) 28 8956 1948


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