Clarks unveils enhanced PLAYPRINTS World and new shoe collection

Today, Clarks unveils the much-anticipated return of their PLAYPRINTS World, showcasing fresh challenges, enhanced features, and an exciting new shoe lineup.

Clarks initially introduced PLAYPRINTS World on Roblox in 2023, captivating audiences with its engaging gameplay. Within a mere month, the platform garnered an impressive 3.8 million gameplays, earning the esteemed title of Best Metaverse Activation at The Drum Awards.

clarks shoe collection collage

Tara McRae, Clarks Global Chief Marketing & Digital Officer, expressed her enthusiasm about the launch, stating, “We’re thrilled to roll out this latest update to PLAYPRINTS World on Roblox. Young learners can once again immerse themselves in this vibrant realm, where they’ll embark on adventures, foster creativity, and interact with charming characters as they conquer exciting quests.”

The revamped Clarks PLAYPRINTS update, along with the accompanying shoe collection, hits the shelves today, Thursday 21st March. Available in sizes ranging from Toddler Size 3 to Junior Size 4, the shoes are priced between £22 and £50.

Stay connected and up-to-date with all things PLAYPRINTS by following Clarks’ social channels @ClarksShoes. For additional information about the Clarks x Roblox collaboration, visit www.clarks.co.uk/kids/playprints-world-roblox.

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