What’s all the fuss about Lego?

I hate openly promoting brands but my 6 year old son is crazy about Lego. I would dare say that he is fanatic about his construction sets and at every opportunity he’s playing with his Lego blocks. He makes cars, rocket ships, boats, houses for the Moshi Monsters etc. There is nothing he would not make actually.

In the last few years we got him the annual Lego books of ideas which are wonderful to read even if, like me (as a girl), you aren’t interested in building things with Lego.

The last addition to the book series is THE LEGO® BOOK (out in October 2012), which takes you to a journey into the world of Lego from the very beginning. Although I am not passionate about playing with Lego with my child as my husband is, I must admit that I found this book particularly interesting because through the history of Lego you re-visit the history of the toy industry. The book includes stunning images and exciting new sections.

The LEGO® Book (RRP: £18.99) reveals, explores and celebrates the fascinating story of the Danish company and its toys and games. This revised and updated version features all-new LEGO themes and a timeline highlighting key moments and achievements in LEGO history. Subsequent sections explore all the main LEGO toy systems, the LEGOLAND theme parks, and the brand’s spectacular diversification into films, video games and the visual arts.

Every facet of the LEGO Group’s history and output are explored, from its beginnings in a carpenter’s workshop in 1932 and the development of the first plastic brick, to the Group’s current position as one of the most instantly recognisable, most respected and best loved of all toy brands.

This updated version features 28 exciting new sections, including LEGO Ninjago, LEGO Friends, LEGO Minifigures, plus expanded updates throughout.

The book is superbly illustrated with images from the LEGO pictorial archives – many of which being seen for the first time. This stunning full-colour photography is accompanied with clear annotations and instruction panels on how to make great models from just a few simple bricks.

Over the years I have figured out that Lego has a wide range of toys for all ages (even for adults): for baby/toddlers (Lego Duplo) and for girls only (Lego Friends). I recently went to a girls’ birthday party and in one room I saw a few girls who preferred playing with their Lego Friends than with their real friends. I mean this is not good… but hats for for this company that has really revolutionised the toy industry.

Personally I was a fan of Mattel and I still am – with my huge collection of Barbie – but in my household (my boys would even build me a Lego house for my Barbies if I asked them) I am rather an exception 🙂

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