International Women’s Day Conference “NURTURING FEMALE ENTREPRENEURSHIP THROUGH THE POWER OF COLLABORATION” 8 March 2013 from 9,30am

This year London Mums’ and Work Your Way annual conference on International Women’s Day, 8th March 2013, will be a FREE all-day event at City Hall thanks to the Mayor of London’s support and will focus on “NURTURING FEMALE ENTREPRENEURSHIP THROUGH THE POWER OF COLLABORATION”.

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The conference is FREE to attend but you NEED to to pre-register by sending an email to We only have 200 spaces available so, once registered, we kindly ask you to inform us if you cannot make it any longer to allow people on the waiting list to attend. Thanks.

This event is aimed at female entrepreneurs and ‘mumpreneurs’, mums keen to continue working flexibly around their families, young women and young entrepreneurs. This platform wishes to help them kick-start their new business or to offer practical advice and help them take their business to the next level as well as to provide collaboration and network opportunities.


09:30 Registration and networking:

Early arrival at City Hall (closest tube is London Bridge) is highly recommended to allow time for compulsory security checks, exchange business cards and enjoy refreshments kindly provided by the Greater London Authority (GLA).

10:30 “Paving the way to fruitful business collaboration”

Monica Costa, founder of London Mums and Mary Cummings, founder of Work Your Way.

11:00 KEYNOTE ADDRESS: Mr. Boris Johnson, Mayor of London

11:25 “You’re Hired”

Claire Young: Entrepreneur, ‘The Apprentice’ finalist and ambassador for Youth Enterprise, was described by Lord Sugar as “the best example of an apprentice to entrepreneur”. Her business, School Speakers, works with students across the UK to motivate, educate and inspire in enterprise education. She will share her insights and advice on creating a business vision and more importantly making it happen.

12:00 Lunch Break (Light lunch kindly provided by the GLA)

12:45 “Do more of What You Love”: Work & Entrepreneurship in the Era of the iPhone, Facebook and Google

Sal Matteis: Co-founder and CEO of, a collaborative platform that allows people to create a social storefront to display, share and sell their products and services in minutes.

13:15 Moment of “WOW” at Eddie Catz

Maria Johnson, Co-Founder of soft-play centre chain Eddie Catz will show how they devised an “out of the box” collaboration with S.W. London toy manufacturer, WOW Toys, for a play area and retail concept that has been so successful, it will be replicated in 40 soft-play centres across the UK this year. WOW Toys was founded in 1997 by husband and wife team Nadim and Tanya Laperouse and today sells its toys in over 900 UK retailers and 40 countries worldwide.

13:45 “How to grow the business without outgrowing the home”

Emma Jones: author, founder of small business community Enterprise Nation and co-founder of StartUp Britain a national campaign to help people start-up a business. In June 2012, Emma was awarded an MBE for Services to Enterprise.

14:15 Short break and networking (Refreshments kindly provided by the GLA)

14:30 “The power of peer-to-peer mentoring”

Penny Power: author, founder and CEO of Penny Power Ltd and one of the UK’s most inspirational female entrepreneurs. In 1998, Penny founded online networking community Ecademy to serve the growing needs of entrepreneurs. Today, the website now offers a voice to over 620,000 SME’s in 200 countries.

15:00 “Harnessing Inbound marketing and Social Media”

Michael Shilling: Owner, Memory Gate Photography will deliver a practical workshop defining the concept of inbound marketing and how your blog and social media presence can generate referrals for your business. He will also showcase tools which can improve your time management and productivity.




Claire is well-known for reaching the final of series 4 of BBC1’s The Apprentice (2008) watched by over 11 million viewers. Since then she has set up numerous business ventures including, and TeenBiz the UK’s first business start-up scheme for the under-18s. She has been invited to join the House of Lords Youth Unemployment taskforce, nominated for the Queen’s Enterprise Award and represents the UK in The European Network of Female Entrepreneurship Ambassadors. Claire has recently accepted a position in the Gazelle Group developing entrepreneurship plans in college level education.

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Sal is a serial entrepreneur and online executive who is passionate about empowering everyone to do more of what they love, by providing simple tools to bring their products or talents online. Sal founded Milkly, a collaborative platform, which allows people to create a free online store to showcase, share and sell their products or services in minutes, and connect with potential customers.

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Maria founded the award-winning children’s edutainment centre chain Eddie Catz with her husband in 2005, after identifying a gap in the UK market for a good quality, urban play facility aimed at adults and children with an educational undertone. She is passionate about helping other mumpreneur achieve their dreams by following simple steps to success.

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Emma is a business expert, founder of small business community Enterprise Nation and author whose books include “Working 5 to 9”, “Go Global: How to take your business to the world” and “Turn Your Talent into a Business”. Enterprise Nation was launched in 2006 and soon attracted over 100,000 visitors each month. In seven years, Enterprise Nation has grown into a community of over 75,000 homegrown businesses that find help and support on its website, in its books and at live events. In 2011, the company gave away over £10,000 in funding to UK start-ups and has recently launched a premium membership scheme, which helps its members promote their businesses and take their venture to the next level. Emma is also a co-founder of StartUp Britain, a national campaign to encourage more people to start a business. Emma was awarded an MBE for services to enterprise in July 2012.

Penny Power


Penny is the Founder and CEO of Penny Power Limited, a Group of companies dedicated to the Social Digital world. In 1998, Penny founded online networking community Ecademy to serve the growing needs of entrepreneurs. Today, the website now offers a voice to over 620,000 SME’s in 200 countries. Penny sits on a number of advisory boards including BIS, Surrey Connects, NACUE, The Gazelle Group and works globally with the UK Trade & Investment to promote UK excellence internationally.

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Michael is a professional photographer of over 10 years with a growing Inbound Marketing speaking schedule and reputation. He has helped many small businesses and individuals in London who provide services from disability advocacy and awareness to campaigners in educational reform to develop their online presence.


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Mary is an author, business woman and mother of three. She has over ten years’ experience of running businesses, as well as mentoring and supporting working mothers to do the same. After experiencing the challenges of starting a business with young children in two, she founded Work Your Way, the small business resource for freelance, self-employed and entrepreneurial mums providing expert advice on flexible working, freelancing, franchising, direct-selling and working from home. The site now attracts 15,000+ unique visitors each month with over 2,000 active members, along with its sister site which advertises home-based and flexible working jobs.


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Monica is an energetic business woman who gave up a high flying career in PR and Marketing to set up her own business. She founded London Mums in 2006 after the birth of her son, together with a group of mothers who felt the need to meet regularly to share the joys and challenges of motherhood in London. London Mums, the only free and independent peer support group for mums based in London, now has over 18500+ active members and also distributes a free magazine three times per year at selected Sainsbury, Tesco and Asda superstores, as well as family friendly venues and businesses across London. and attracts over 280,000+ page impressions per month.

Check details of International Women’s Day Conference 2012 on Social Media Magic.

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