Five Tips for starting your own food blog in London

Are you the type of person who loves cooking and eating all different cuisines? Do you make it a habit to be the first one of your friends to check out a brand new restaurant and give everyone your opinion? Do you consider yourself a serious foodie who is always looking to elevate ingredients and find that new “perfect dish”? If you’ve answered yes to these questions, then it may be time to turn your passion and love for food into a job.

Food blogging has become quite the trend over the past few years, with more and more people turning to these blogs to get tips on where to eat, learn about various cuisines, get advice on the must-have kitchen gadgets and appliances, and even recipes they can create in their own home. In other words, it could prove to be a wonderful way to feed your passion, make some supplemental income, and provide helpful information for others. But before you jump right in, here’s a look at five tips you can use when starting your own food blog.

It’s Time to Pick a Domain Name

The first step in creating your own food blog will be to choose a domain name. Obviously, it can’t be something already in use, but there are other tips and rules you’ll want to follow. The domain name needs to make sense in that it describes the site, it should be short and easy to spell, and it needs to be uncomplicated.

It’s a good idea to come up with a number of possible names and then do a domain check on each. It may be that some of your top contenders are already taken, so that’s why back-ups are important.

What Will You Be Blogging About?

Now it’s time to start thinking about what you will blog about. Sure, you want to cover food, but which specific topics will you choose? Do you want to blog about new restaurants or existing restaurants; do you want to set up a test kitchen in your home and try out various recipes; do you want to focus on a particular cuisine only; maybe you want to specialise in healthy cooking? The options are endless.

If you’re having a hard time figuring out what your focus will be, ask yourself what you are most passionate about. You can also give thought as to who your target reader/visitor will be and then figure out what they would want to know.

Fill Your Website with Incredible Photos

Because people often eat with their eyes first, you want to be sure your website contains stunning and mouth-watering imagery on the homepage in order to draw people in. These are images that are meant to convey exactly what your blog will be focused on, so the photos also need to speak to your branding.

While there is nothing wrong with you taking your own photos when out at restaurants or cooking in your kitchen, for your homepage, you want to be sure you’re getting professional quality still shots, captured with the right lighting, and showcasing all the detail. As this product photographer based in London, Howlett Photography, points out, these kinds of pictures are most likely captured best in a studio setting. This product photographer London has plenty of experience shooting food and drinks and is able to not only capture the food, but do so in an imaginative, creative, and eye-catching way through the use of colour, texture, lighting, and placement.

It’s these kinds of images splashed on your homepage that will instantly get the attention of site visitors.

Set Up a Regular Schedule

Before your blog goes live, you will also want to figure out your blogging/posting schedule. Visitors are going to want to see a continuous stream of new information, otherwise, you’ll find the site goes stale. So, figure out how often you will post so you can include that information on your home page.

Get the Word Out About Your Blog

Of course, in order to get traffic on your site, you need to get the word out that it even exists. Social media networks are a fabulous place to do that, as it is basically free advertising. You can reach a large number of people with one post and then link back to your blog.

Tips for using your social media include posts that are engaging, interactive, and fun. You want to basically tease people with what they will find on your blog. Give them a snippet of a blog, a photo of a mouth-watering dish, a question your blog can answer, and so forth.

On Your Way to a Successful Future

By using each of these tips and making sure you stay consistent with your blogging efforts, you’ll be well on your way to creating a successful food blog.

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://londonmumsmagazine.com and you can connect on Twitter @londonmums

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