5 Ways To Gain Rock Star Exposure For Your Business
- Mums Tips
- Mumpreneurs & Mums at work
- Published on Thursday, 02 October 2014 19:15
- Last Updated on 01 October 2014
- Mary Cummings
- 0 Comments
Rock stars have all the fun, don’t they?
They’re in the limelight all the time and their fans follow everything they say and do.
Which makes their fans perfect advocates for their brand. Their message gets spread far and wide, which results in – yep you’ve guessed it – more fans!
For the likes of you and me running our own business, gaining rock star exposure doesn’t seem at all possible does it?
It probably doesn’t even sound sensible let alone possible – after all, you’ve got a business to run. Things to do. People to see. Bills to pay.
Actually, gaining rock star exposure isn’t as far-fetched as you might think.
The more you put yourself ‘out there’ – stick your head up over the parapet, dare to be seen and heard – the more exposure you’ll get.
But where do you begin?
Well, you can begin by ramping up your exposure with these 5 little tricks.
You’re probably already sold on the idea that blogging is the best way to engage with your audience, so well done if you are already posting regular content to your own blog.
But if you’re not guest blogging, then you’re seriously limiting your ability to widen your reach – to an audience outside of your own.
Guest blogging should be an essential part of your marketing strategy.
In fact, you should aim to guest blog as often as you post content to your own blog. If that sounds overwhelming, try a schedule where you alternate it so that one week you post content to your own blog, and the next week to a carefully, targeted guest blog.
Author or Co-Author a Book
Today, it’s easier than ever to become a published author now that Amazon offers Kindle Direct Publishing. It’s also a great way to get the word out about your business or your expertise.
But how do you write a book when you’re busy running a business?
If you’re already regularly posting content to your blog, why not take your most popular or favourite content and turn that into a book. With a little ingenuity, you can recycle content – for example turn it into a tutorial – and reach a whole new audience that might not have otherwise stumbled across you.
Similarly, because some people find the task of writing a book such a daunting one, opportunities exist to co-author. So why not look out for such opportunities – most likely among your close network of colleagues and friends – and step up to the challenge.
It might be out of your comfort zone, but speaking either online on webinars or offline at events is a great way to become known as an expert in your field. The more you speak about what you know and love, the better.
Look out for opportunities for you to be interviewed by others. Not as a selfish self-promotional exercise, but to offer genuinely useful tips for their audience. High profile bloggers are always on the lookout for great content. Few will turn down something of genuine interest to their followers.
Do also seek out PR opportunities to get yourself featured in the Media. I can personally vouch for Monica’s Public Relations Strategy Plan – it’s thanks to her training that I’ve been able to gain additional exposure in the media.
Be alert to questions that arise on social media, so that you can be one of the first to answer them. The more ways you present yourself as “the expert” the more you’ll be seen as one.
Join forces with someone who offers complementary products and services to you, so that you can both spread your message to a wider audience.
You can benefit from each other’s resources and skills to create something entirely new for your respective audiences, something that Monica and I have done now for two years with our joint International Women’s Day events.
Few people gain rock star exposure overnight. But you can certainly ramp up your exposure to gain expert status a lot faster than if you did nothing at all.
My one final tip would be to take your time with each addition to your strategy. Give each new venture plenty of time to work before adding something more to your schedule.
And in the meantime, enjoy the ride.
So over to you ladies. What tips would you add?
Mary Cummings is a business woman, mentor, writer and mum of three, dedicated to helping aspiring parent ‘preneurs start and run their own successful businesses – whether it’s monetising a hobby or starting a business from scratch – her aim is to help them do it successfully and profitably.