New research reveals after school pick up is the most demanding time for mums

Forget the morning rush to get out the door on time, new research by Knoppers from Storck UK, reveals that the after school period is the most challenging time for mums. Almost two thirds of mums (59%) named 3.30pm – 5pm as the time when they most need a pick me up after a tiring and busy day. 

A huge 82% of kids attend one or more after school activity and more than half (54%) of these take place at multiple locations, meaning mum is often driving all over the place – no wonder parental burnout is on the rise.

Vanessa O’Farrell, Knoppers Marketing Manager, comments: “The research reveals that in today’s hectic world, there have never been more demands on mum’s time, from confidante, to chauffeur, to personal assistant. According to our research, nearly all mums (91%) need a pick me up during the day, whilst 67% feel their children also need one too, to help give energy for after school commitments (34%) and to keep them going until dinner (36%).

“With this in mind, we have introduced Knoppers, a crispy baked wafer with milky hazelnut layers and a chocolatey coating that offers that much needed pick me up for mum that her kids will love too. It’s ideal for giving kids an energy boost without ruining their appetite ahead of dinner – the top two priorities for mums when choosing an after school snack.”

With wholesome ingredients of milk, hazelnuts and wheat, Knoppers is a great choice with less guilt for those looking for a tasty snack and for busy mums looking to keep their kids’ hunger at bay. 

Knoppers – pronounced with a K – is available in discount stores and Convenience & Impulse stores

Research conducted by Maru Group, 787 respondents, 6thMarch 2018.

For decades AUGUST STORCK KG has successfully produced quality sugar confectionery and chocolate specialties. Starting as a candy manufacturer in 1903, the company is still an owner-managed family business and is among the 10 largest confectionery manufacturers worldwide. More than 100 countries around the world are supplied with the unique brands and products including Knoppers which was first launched in 1983 in Germany and is now available in over 50 countries.

With distribution in most Discount stores such as Poundland, B&M and Poundworld, major Symbols groups including Costcutter, Nisa, Budgens, Londis, Spar and through delivered wholesale and C&C of Booker, Bestway, Batleys, Landmark, Todays. They are also available through distributor Pettywood.

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