Spring is in the air… Fashion shout out

Spring has arrived and the sun is starting to shine!  We may only be venturing into our gardens during this crisis, but the warmer weather reminds us that we still need to invest in lighter clothing for Spring. I want to do a shout out to Frugi, the leading organic kids wear brand, which is doing all it can at this time to stay open and continue trading in the right way by offering a generous 20% off 101 styles, bedding and PJ’s from www.welovefrugi.com

Frugi’s cheerful GOTS Certified organic cotton clothing is not only better for the environment by using less water, but organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton.  The results are soft, snuggly clothes that are kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies. Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations.

As an ethically sourced, organic brand, Frugi also decided to do something about all the plastic pollution at sea.  Knowing that 90% of seabirds have plastic in their stomachs and that there are now 159 plastic bottles for every mile of beach in the UK, Frugi’s outerwear, lunch bags and pencil cases are all made from 100% plastic recycled bottles. 

Frugi uses only Global Recycle Standards (GRS) certified yarns to make the fabrics so that they can ensure only post-consumer PET is used. It takes 36 recycled plastic drinking bottles to make just one of their Puddle Buster jackets!  Frugi also donates 1% of annual proceeds to select environmental and children’s charities.

So, knowing that Frugi are doing things right by parents and the planet, here’s our pick of colourful Frugi favourites that are perfect for Spring, available now.

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://londonmumsmagazine.com and you can connect on Twitter @londonmums

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