Londoners in Love

The feeling of true love is rare and priceless. You never forget that moment when you realised you were in love and wanted to spend the rest of your life with a special person. That is usually sealed with a kiss and a beautiful engagement ring. A recent research has shed some light on the habits of Londoners in Love and how much they are spending on engagement rings.

Despite a study from last year that revealed that marriages between men and women in England and Wales have fallen a record low, people who do decide to get hitched splash quite some cash for the occasion.

Since this time last year Londoners have spent a whopping £540,000 on engagement rings, a 30% increase on the previous year – suggesting that love is most definitely in the air. Who would have thought that marriage was still so popular in this day and age of instant gratification, free love and no commitments…

As it stands, London alone is spending on average 25% of the total amount the rest of the UK is spending collectively. The data comes from Jewellery Retailer Diamonds Factory, which is a trusted global jeweller since 2008 that uses ethically sourced diamonds, following research into their sales to see how the capital is spending when it comes to choosing ‘the one’.


When are Londoners in love spending?

Whether you like it or not, Valentine is the day of the year when people feel almost obliged to have a partner to celebrate love with. So, it’s no surprise to see an influx in engagements throughout February, however last Valentine’s Day saw a 1000% increase in the amount of rings purchased, surpassing the average daily spend of £1,700 by an eye watering £19,257.

As an incurable romantic, this is my favourite statue in London, the lovers’ kiss located at Kings’ Cross Station. Every time I go there, I pause for a bit… .. reflect… dream about love! Don’t miss it if you are in the area. It’s truly spectacular.

Valentines may be a popular time to ‘put a ring on it’, but November and December came out on top as the most popular months for engagement ring purchases, with a combined spend of over £300,000 across London!


Where are Londoners in love splashing out the most?


According to the data the further out of the centre of London people live, the more willing they are to part with their money. Could it be the £869,586 difference in average house prices that is allowing people to spend the big bucks on love?

The top three areas of London spending the most on engagement rings were (based on total spend since July 2018):

  • Croydon
  • Woking
  • Crawley


Who’s popping the question?

It’s clear that people aged 35-44 are the biggest spenders when it comes to engagement ring purchases, as the data reveals that they are spending on average £12,000 more than any other age group, and £813 more per order than those aged 25-34.


Despite having a lower budget, 25-34 year olds certainly don’t seem to be deterred from popping the question, as both age groups are buying just as many rings as the other, suggesting that budget has little to no effect on Londoners’ desire to get hitched.


Diamonds are a girl’s best friend, sung Marylin Monroe in 50s movie  in “Gentlemen Prefer Blondes” which made diamonds really glamorous. Enjoy the iconic clip:

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The song’s lyrics sound so old-fashioned to our 21stcentury ears but they are fun to read.


The French are glad to die for love
They delight in fighting duels
But I prefer a man who lives
And gives expensive jewels
A kiss on the hand may be quite continental
But diamonds are a girl’s best friend
A kiss may be grand but it won’t pay the rental
On your humble flat, or help you at the automat
Men grow cold as girls grow old
And we all lose our charms in the end
But square cut or pear shaped
These rocks don’t lose their shape
Diamonds are a girl’s best friend

Tiffany’s, Cartier, Blackstar, Frost, Ghoram
Talk to me, Harry, Winston, tell me all about it
There may come a time when a lass needs a lawyer
But diamonds are a girl’s best friend

There may come a time when a hard boiled employer
Thinks your awful nice
But get that ice or else no dice
He’s your guy when stocks are high
But beware when they start to descend
It’s then that those louses go back to their spouses
Diamonds are a girl’s best friend
I’ve heard of affairs that are strictly platonic
But diamonds are a girl’s best friend
And I think affairs that you must keep Masonic
Are better bets if little pets get big baguettes
Time rolls on and youth is gone
And you can’t straighten up when you bend
But stiff back or stiff knees
You stand straight at Tiffany’s

I don’t mean rhinestones
But Diamonds
Are A Girl’s Best
Best friend.


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