Charity pilot launches baby sensory classes to low income parents across UK

The Duchess of Cambridge recently visited a baby sensory class revealing how isolated she felt as a first time mum and how important community is. Multi-award winning, early years sensory experience provider, Baby Sensory, has partnered with charity, OnSide Youth Zones, to launch a new charity pilot ‘BabyZone’, aimed at making sensory classes available to low income and deprived families across the country. Onside creates state-of-the-art 21st century youth facilities called ‘Youth Zones’ giving young people safe and inspiring places to spend their leisure time.

The announcement comes in the same week that the Duchess of Cambridge visited a baby sensory class in Cardiff and spoke about feeling isolated in North Wales when Prince George was a tiny baby and Prince William, a pilot.  This was her second visit of a three-part trip to launch a landmark survey on early childhood development.


The pilot between Baby Sensory and Onside Youth Zones has been launched to support those families who wouldn’t otherwise have access to early years development classes for their new babies or have the opportunity to meet other first time mums on a regular basis.  The pilot is currently running in Future Youth Zone, Barking and Dagenham and also Legacy Youth Zone, Croydon as part of the initial phase whereby the full range of Baby Sensory classes are being delivered to a number of first-time parents.

Kate Denham, who is leading the BabyZone project commented: “We are delighted to be working with Baby Sensory on this important project.  If the pilot phase is successful we would like to create a dedicated charity to roll out Baby Sensory’s award-winning programmes to low income families across all of our nationwide Youth Zones.”

During her visit in Cardiff, the Duchess reportedly spoke about how much pressure is placed upon parents today and how much they need their community because families are now so spread out and that it is becoming much harder to rely on other generations for support.  The ‘BabyZone’ sessions are aimed at parents and babies from birth up to three years of age and are designed to enhance early years learning and development through exploratory play.

Sean McKeon, General Manager for Baby Sensory explained: “Everyone should have the opportunity to spend quality time with their baby in a safe, established and nurturing environment, regardless of income.  Being involved in such an important initiative is an honour and we are committed to delivering a number of exciting sensory programmes to those families across the country that are really in need of the support. Raising a new baby can be very isolating and lonely for first time parents and anything we can do to get people out there, socialising and talking to other like-minded families, is a positive step in the right direction.”  

BabyZone pilot classes are being delivered by qualified, knowledgeable class leaders.  

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OnSide’s Youth Zones are designed to give young people aged 8–19 years old (25 for those with a disability) somewhere to go, something to do and someone to talk to in their leisure time; occupying their bodies and minds with fun activities, learning new skills and socialising in a safe, positive way. OnSide Youth Zones are there for young people in deprived areas, where the alternative for many is spending their evenings on the streets or isolated in their bedrooms, surfing the Internet.

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