London Mums Competitions


Everyone loves a freebie. London Mums partner with selected businesses to offer amazing products for free to members of our organisation and readers of the London Mums magazine.  Don’t miss the opportunity to win our goodies and enter our competitions and prize draws. Over the years we have given away thousands of prizes including children’s DVDs, family films, tickets to events, cinema and West End shows, handbags, beauty products, toys, books for both mums and children.

Win amazing prizes for your class by dressing like a London Bus for World Book Day

WILL YOU DRESS LIKE A LONDON BUS FOR WORLD BOOK DAY? For the World Book Day and Week 2017, join our wonderful London-themed competition: Dress like Beatrice and the London Bus. Get your children to dress like the adventurous and fun characters of the Beatrice and the London Bus children’s book series and win amazing prizes sponsored by Coca-cola London Eye, The Classic Tour, KidZania London and Daily Fairy Tales.

competition 18_ Feb_Dress Like B and London Bus Comp2-Recovered

In Beatrice’s universe, there is not only the London Bus who can talk but also London buildings and famous tourist attractions and, they all seem to have their own dreams, problems complaints and fun stories to tell. You can read about all of them in the three volumes of Beatrice and the London Bus book series…. The secrets of London -The Conquest of London. And, you can read everything about our London Eye character in volume 3 – The Conquest of London!
The competition is open to all years of primary schools as well as to SK3.

And here are the prizes for the best Beatrice, London Bus, Coca-Cola London Eye costumes!

1st Prize: a Coca-Cola London Eye capsule for an entire class!
2nd Prize: A guided bus tour on The Classic Tour for an entire class!
3rd Prize: A visit to KidZania for an entire class!
4th Prize: 30 Beatrice and the London Bus Maps and one copy of the book series for the library of the winning school donated by Daily Fairy Tales!



The competition can be entered individually (the child will represent his class) and by schools.
Pictures will be published on the Beatrice and the London Bus website (we will try to publish all pictures we receive).

Deadline to enter is midnight on 10 March 2017.

The winning children/schools will be announced by the 22th of March 2017.

Pictures of costumes must be sent to or post it on our FB page, by the 10th of March by parents directly or by schools. IMPORTANT: Always specify the name of the school attended by the child, name and age of the child as a caption of the picture (rename the picture with those info).

For instruction on how to create a Beatrice and the London Bus and the London Eye too, visit the Beatrice and the London Bus website – section blog here.



The Beatrice and the London Bus competitions are a key educational resource of London meets its children, a London-themed educational project which uses Beatrice and the London Bus book series and its spin off as a resource to engage children with the capital and with London heritage.

To inquire about a Beatrice and the London Bus book event and workshop for your school across the country, please email

Top ten Children’s Books about London. In the 150th anniversary of Alice in Wonderland it’s great to see another child heroine taking on a traditionally male task. She shows personality and determination, hence she is setting an example for young girls.” London Mums Magazine

“We very much enjoyed your story idea and really appreciate your enthusiasm and passion for London. We wish you the very best of success with your wonderful story.”The Mayor of London Quote about the Beatrice and the London Bus book series – 2013

“We’re thrilled that the Coca-Cola London Eye has been included amongst Beatrice’s travels!  This is a great book for getting children engaged with our wonderful city” Coca Cola London Eye on Beatrice and the London Bus book series













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