Win a Product of the Year Goody Bag worth over £200

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Published on Sunday, 01 May 2022 11:06

Last Updated on 25 March 2022

Monica Costa

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Product of the Year has recently announced the UK’s most innovative products, with the winners chosen by 10,000 UK consumers.

Among the winners, that range from big household names (Unilever, Procter & Gamble, Premier Foods) to rising star independent players (THIS™, Emma, Starpowa) we’ve gathered emerging trends that paint a picture of today’s consumer. These span from NoLo innovation to plant-based ingenuity, restaurant-to-home-cooking creativity and a continued focus on health & wellness.

Now in its 18^th year, the Product of the Year Awards – the biggest and most comprehensive study of product innovation in the UK – continue to provide a unique platform to celebrate the products we use on a daily basis but often take for granted for their quiet innovation. These are the heroes of the everyday, that make our lives that bit simpler, easier and more enjoyable.

Conducted in association with the world’s leading data and insights company, Kantar, the winning products represent key consumer wants and habits – a unique barometer of buying patterns and behaviour in the UK. And for those brands that were fortunate to ‘walk away’ with a coveted trophy this year, they also win the right to feature the iconic red Product of the Year logo – an instantly recognisable symbol of product excellence.

Drinks innovation causes a stir

As the end of ‘Dry January’ draws ever nearer, it’s clear that the rise and rise of NoLo shows no signs of slowing down. Indeed no and low alcohol sales reached the $10 billion mark in 2021 according to a new IWSR report. Low ABV beers, wine & ‘no-seccos’ have proven a good alternative to those who still want to share in the ambience of social meet ups but without drinking. And within this category, beer and wine represent the largest chunk with 75% of the sales – brilliantly represented by SMASHED Berry Cider who, for the second year running, have picked up a coveted Product of the Year Award.

Hard seltzers have taken the drink’s world by storm with Molson Coors Three Fold Hard Seltzer a worthy Product of the Year winner. And the UK’s thirst for innovative alcohol brands has similarly not been dampened with Heineken landing the top spot for Inch’s Medium Apple Cider – a popular and punchy choice.

 

Veganism spreads its roots

Brands big and small are increasingly building veganism into their products and marketing drives and if New Balance’s new vegan shoe is anything to go by then it’s all the rage – no shoe unturned. And among our Product of the Year 2022 winners, it’s a competitive category that is growing year-on-year. Making a name in the plant-based world – THIS™ has a broad range of meat-alternative products but it was THIS™ Isn’t Pork – Plant Based Cocktail Sausages, that bagged a prestigious Product of the Year 2022 award.

Other vegan and plant-based products that triumphed this year include Paxo Veggie Fillers and the delicious Alpro Double Chocolate Mousse & Alpro Pistachio Mousse that both took a seat at the Product of the Year winner’s table.

 

Post-Covid wellness no less of a priority

If Covid has taught us anything it’s that we should invest in our own health and wellness. Sleep is essential to a healthy lifestyle but is increasingly compromised by our digital dependence – often leading to insomnia or ‘bad’ sleep. First step to the perfect slumber is the perfect mattress. Two winners stood out – Emma Premium Mattress that offers exceptional comfort and support without sinking (an issue common among memory foam mattresses) and Slumberland Clima Airstream Memory 6000 which is enhanced with copper infused fibre complete with anti-bacterial properties.

Other health and wellness products that stood out this year for their ingenuity include Herbalife Nutrition Immune Booster and Starpowa Vegan Collagen Support.

 

From high-street to home

We are now living in a flexi-work world and increasingly we’re able to bring out of home experiences indoors. And that also includes enjoying the high street dining experience from the comfort of your sofa. Wagamama’s celebrated Katsu Curry comes in Meal Kit form and Nando’s Sweet Chilli Jam can be bought as a store cupboard staple. Both Product of the Year winners deliver on convenience without sacrificing the high-quality and much-loved flavours we might experience by eating out.

For many, coffee is king – a key component of our day and part of our daily commute. But for those who don’t have access to a favourite coffee shop – some smart high-street brands have taken the opportunity to bring the barista experience into our homes.  Step forward Product of the Year 2022 winners – Costa Intensely Dark Amazonian Blend and Costa Hot Chocolate.

 

A clean sweep…

Keeping our homes and family clean and safe continues to be a major focus for many of us as we negotiate a post-Covid way of living – plus (according to new research) 92% of Brits say that a clean home makes them happy and has a powerful impact on their emotional state. This year a number of brands have stepped up and cleaned up producing new products that impressed our panel of 10,000 consumers. Product of the Year 2022 winners include: Harpic Power Plus Active Citrus Tablets for a sparkling toilet and Calgon Hygiene+ Tabs for bright whites in the washing machine (both from Reckitt) and Surf Liquid Deep Sea Minerals and Comfort Ultimate Care Fabric Conditioner, from Unilever.

 

Commenting on this years’ winners – Helga Slater, Managing Director, Product of the Year says:

“Innovation comes in all shapes and sizes and in what has been another challenging year for everyone, we have seen brands big and small step up and stand out for delivering some truly exceptional products. From the small, incremental improvements through to brands breaking new ground, we are happy to once again be able to shine a light on the UK’S very best product innovation and we are thrilled for all the winners.”

Full list of 2022 Product of the Year winners across 38 categories:

Alcoholic Drinks, Inch’s Medium Apple Cider, Heineken

Bladder Weakness, Always Discreet Boutique Pants, Procter & Gamble    

Cat Food & Treats, Dreamies Catnip, Mars Petcare

Cereals, Weetabix Melts, Weetabix Food Company Ltd       

Coffee On the Go, Costa Coffee RTD Range, Costa Coffee

Coffee, Costa Intensely Dark Amazonian Blend, All About Food Ltd

Collagen Supplements, Starpowa Vegan Collagen Support, Starpowa Ltd. 

Confectionery, Cadbury Caramilk, Mondélez International 

Convenience Food, Wagamama Katsu Curry Meal Kit, All About Food Ltd.

Dairy Free, Alpro Double Chocolate Mousse & Alpro Pistachio Mousse, Alpro

Dairy, Muller Corner Icelandic Style Skyr, Müller Yogurts & Desserts

Dog Food & Treats, Pedigree Ranchos, Mars Petcare

Formula Milk, Aptamil Follow on Milk Tabs, Danone

Free From, THIS™ Isn’t Pork – Plant Based Cocktail Sausages, THIS™

Frozen Food, Chicago Town Tiger Crust, Dr Oetker (UK) Ltd.

General Household, Astonish Clean & Revive, Astonish      

Hair Removal, Venus Pubic Hair & Skin Razor, Procter & Gamble   

Hard Seltzer, Three Fold Hard Seltzer, Molson Coors

Health & Nutrition, H24 Achieve Protein Bar, Herbalife Nutrition

Home Freshener, Air Wick Odour Neutralising Air Spray, Reckitt                

Hot Beverages, Costa Hot Chocolate, All About Food Ltd    

Hybrid Mattress, Emma Premium Mattress, Emma Sleep

Kefir, Muller Kefir Smoothie, Müller Yogurts & Desserts

Laundry Additives, Comfort Ultimate Care Fabric Conditioner, Unilever    

Laundry Detergent, Surf Liquid Deep Sea Minerals, Unilever          

Mattress, Slumberland Clima Airstream Memory 6000, Bensons for Beds

Multi-Surface Cleaner, Dettol Tru Clean Wipes and Spray, Reckitt

Nicotine Pouches, Velo Nicotine Pouches, British American Tobacco Ltd.

No Alcohol, SMASHED Berry Cider, Drynks Unlimited         

Personal Hygiene, INEOS Hygienics Hand Sanitiser Range, INEOS Hygienics          

Sauce & Seasoning, Nando’s Sweet Chilli Jam, All About Food Ltd. 

Squash, Robinsons Double Strength Blackcurrant NAS Squash, Britvic Soft Drinks

Toilet Cleaner, Harpic Power Plus Active Citrus Tablets, Reckitt      

Toilet Tissue, Andrex Supreme Quilts, Kimberly Clark          

Vaping & Heated Tobacco Products, Vuse ePod2, British American Tobacco Ltd.

Vegetarian Food, Paxo Veggie Fillers, Premier Foods plc     

Washing Machine Cleaner, Calgon Hygiene+ Tabs, Reckitt

Women’s Health & Wellbeing, Herbalife Nutrition Immune Booster, Herbalife Nutrition 

 

Product of the Year is the UK’s largest independent survey into product innovation with 10,000 consumers voting in a survey conducted by Kantar. Winning manufacturers can take heart that 86% of consumers say the endorsement of the Product of the Year logo makes them more likely to buy the product, and as many as 64% of consumers recognise the logo.

The initiative has been running in the UK for 18 years with the success of the scheme being launched globally in over 40 countries, including Australia & New Zealand, USA, Canada, India, South Africa, South America and European countries. Winning manufacturers span global brand names including Procter & Gamble, Coca-Cola, Reckitt, Unilever, Asda, Tesco, PepsiCo, Nestlé, Kimberley Clark and Mars Wrigley.

 

Product of the Year at a glance:

•          Established over 30 years ago in France

•          Currently in over 40 countries around the world and growing

•          Is an award for product innovation including function, design and packaging

•          Winners are likely to see an increase in sales

•          Average new product sales equal £1m; average winners’ sales equal £7m

•          90% of winners enter again the following year