London Mums Competitions


Everyone loves a freebie. London Mums partner with selected businesses to offer amazing products for free to members of our organisation and readers of the London Mums magazine.  Don’t miss the opportunity to win our goodies and enter our competitions and prize draws. Over the years we have given away thousands of prizes including children’s DVDs, family films, tickets to events, cinema and West End shows, handbags, beauty products, toys, books for both mums and children.

World Book Day competition: win £50 Sainsbury’s card for books & costumes

To celebrate World Book Day, we have teamed up with Sainsbury’s to give one lucky reader the opportunity to win a £50 gift card to spend on their children’s favourite books and character costumes in their local Sainsbury’s store.

SAINSBURY’S COMPETITION world book day The Gruffalo Lifestyle Image

Despite living in a hi-tech age of digital distractions, new research from Sainsbury’s reveals that 84% of parents still love reading to their children, with over a third wishing they could do it more often.

Encouraging children to explore the world of books, Sainsbury’s is the number one destination for everything you need to make story time more engaging for your little bookworms. Reading is such an important part of child development and dress up is a great way to keep children’s minds active and make reading more fun. Sainsbury’s is a one-stop-shop for great quality dress up and storybooks, all available at fantastic value.

From Thursday 4th March 2014, Sainsbury’s will be helping to bring children’s imaginations to life with in store reading corners across the country. For more information please visit


For your chance to win this voucher, answer the simple question below in our dedicated competition page (USE ONLY THE DEDICATED PAGE & DO NOT SEND MESSAGES OR DO NOT POST MESSAGES ON THE WEBSITE OR ON THIS PAGE AS THE ENTRY WON’T BE VALID – YOU WON’T BE NOTIFIED OF THE WRONG ENTRY) The question is: ‘What’s the book character your child/your kids choose when they want to dress up?’ The deadline to enter is 30th March 2014.


A new research from Sainsbury’s reveals that In an age of digital games, distractions and celebrities, 84% of parents love reading to their children, with over one third of parents (35%) wishing they could read more to their kids to encourage them to read, learn and let their imagination run wild.

Three out of five (60%) parents admitted that the reason they love reading a book to their child is because it gives them a special bond, with over half, nearly 7.5 million eager to encourage their kids to read more this year.

The study of 2,000 parents and children aged 4 -10 years old found 60% of parents saying their favourite childhood books encouraged them to read by capturing their imagination.

Dressing up seems to be an activity that resonates with children across the UK with a quarter agreeing that dressing up as favourite characters from books makes story time more entertaining.

When asked which book characters were the best role models for children, Brave, Superman and Snow White won the most votes. The Gruffalo (16%) came out on top in the South West for being adventurous; however Superman (14%) was the favourite for parents in the North West for his selfless trait.

dressing up Jabba Spiderman Superman Batman Robocop Cartoon superheroes

1. Brave – Confidence – 29.4% – Scotland

2. Superman – Selfless – 25.9% – North West

3. Snow White – Romantic – 22.1% – Wales

4. Rapunzel – Romantic – 19.8% – London

5. The Gruffalo – Adventurous – 14.2% – South West

6. Spiderman – Reliable – 12.6% – Northern Ireland

7. Dorothy – Loyal – 11.7% – North West

8. Sleeping Beauty – Friendly – 10.3% – London

9. Batman – Strong – 10.2% – North East

10. Iron Man – Strong – 4.7% – Wales

The survey found that 89% of children would like a celebrity to read them a story with one in five boys choosing David Beckham (23%), whilst girls said they would pick Katy Perry (18%).

David Beckham photo credit Downing Street creativecommons
Top five celebrities that children would like to be read a story by:

1. David Beckham

2. Ant & Dec

3. Katy Perry

4. Cheryl Cole

5. Lady Gaga

dressing up Boy Face-Paint Batman

The study found over a quarter (26%) of children would like Cheryl Cole to play Sleeping Beauty and one in five (20%) would like to see David Beckham play Batman.

1. Batman – David Beckham – Strong

2. Rapunzel – Cheryl Cole – Romantic

3. The Gruffalo – Ant & Dec – Adventurous

4. Spiderman – David Beckham – Reliable

5. Brave – Katie Thistleton – Confidence

Former Blue Peter presenter and mother of two, Katy Hill said: “Playing dress up with my kids is a great way to bring their favourite stories to life. They get REALLY into it – as do I! Not only is role play fun but it can be a great way to awaken children’s imagination and increase their enjoyment of reading.”

David Beckham image photo credit: Downing Street via photopin cc.

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