Win 1 of 2 Alice Tait London-themed merchandising bundles
- Published on Tuesday, 09 May 2017 11:09
- Last Updated on 10 May 2017
- Monica Costa
- 0 Comments
Two London Mums have the chance to win a special London-themed merchandising bundle of author and illustrator Alice Tait’s latest book No, Nancy, No and assorted other goodies. Alice is a bit of entrepreneurial machine – most famous for Alice Tait’ London Map range (sold at John Lewis, Waterstones, Selfridges and alike), a design powerhouse (commissions for Penguin, Vogue, Chanel, The Times), a respected commission artist (her illustrations are used in every Waitrose/John Lewis restaurant and she has done portraits for The Old Vic) and now, for the first time, a picture Book author with Walker Books – No, Nancy, No (a London set, pop-up book) is out this month and you can see her work prominently displayed at Waterstones Piccadilly, Covent Garden, Trafalgar Square and other stores around London.
Born in London, with Big Ben literally ringing in the background, Alice came back to the city – portfolio in hand and working odd-jobs (Waitress, Dog Washer, Bingo Caller etc.) – before a couple of serendipitous moments, alongside hard-work and grit, led her to flurry of commissions that started her freelance career (Chanel, Vogue, Guardian, Elle, The Hollywood Report, Random House, Panmacmillan etc.).
Beginning to struggle balancing her freelance work alongside her bread-and-butter odd jobs, Alice decided to take matters into her own hands – quite literally. She started selling prints through an independent shop on Portobello Road and was soon working with a licensing agency to create a range of greetings cards for them – so popular that they secured her a contract with Habitat to sell a range of her illustrated city maps on canvas.
These became Habitat’s number one bestsellers, with one image in particular far outselling the others – the ‘Map of London’. This was the beginning of the extensive range of London-themed merchandising / products now known as ‘Alice Tait London’ range, which is based on the ‘Map of London’ artwork, and sells through John Lewis, Waterstones, the Royal Palaces, Selfridges and many other iconic visitor attractions (you can find them in the majority of tourist shops in London) and her online shop, www.alicetaitshop.com, which generates enough sales for her to employ a team who manages it for her.
Off the back of this, she was featured in the Observer Magazine in the ‘Why We’re Watching…’ column, which generated lots of interest including an email from Stuart Cooper, literary agent at Metrostar. Stuart suggested that she write a children’s book. She worked nights and weekends whilst juggling commissions to get a speculative rough ‘dummy’ book created’ whilst Stuart did the rounds of publishers, but there was really only one that was her secret dream hope to work with; so she will never forget the moment when she took the call, heavily pregnant, to say that Walker would be taking No, Nancy, No!.
Alice is a fantastic and inspirational example to young women, aspiring illustrators and new mums with credible story and message that strikes a chord with us London Mums. Namely, that proves that hard work, dedication and resourcefulness does pay off. Moreover, her star is still definitively on the rise with high-profile commissions for cookbooks by Nigel Slater and Jamie Oliver leading her to designing the new covers of the iconic Adrian Mole series.
No, Nancy, No! features several iconic London landmarks and of course London Mums absolutely love that! Watch this space for my interview with Alice which will be posted very soon and another Alice Tait’s surprise announced in due course…
To win one of these amazing London-themed merchandising bundles, write the name of your favourite London landmark in the competition form below this post. Deadline to enter is midnight 22 June 2017.
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Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://londonmumsmagazine.com and you can connect on Twitter @londonmums