The Product of The Year selection process explained

Sep 20 2018

For the past 10 years I have been involved in the selection process of the Products of the Year. You can call it a big marketing exercise but it is primarily a great way to encourage innovation and development in the market. In fact thanks to the Product of The Year selection process companies are forced to keep up with improving their products every year. Ultimately it’s the consumers who reap the benefits of this ‘exercise’. In fact, to be eligible for entry, the products must have been launched in the past 12 months and demonstrate innovation in one or more key areas – including functionality, design, packaging, or recipe. Every September I attend Jury Day as part of the panel including journalists and industry experts. We assess all entries for quality to ensure they meet the innovation criteria set by Product of the Year committee. 

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Back to school essentials including a backpack to relieve back pain

Sep 01 2018

Dear London Mums,

Brace yourself for a bumpy return to the school routine filled with lots of screams and tantrums.  At least it will be a bit of relief for us parents … After an intense first year at secondary school I am not sure I am ready for a new academic year, even as a parent. I also feel that children grow super fast. Changes in schooling are always challenging and this year more than even I have felt the heavy weight of the demands and the hard work a mother is called while bringing up children. 

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An ordinary cuddly toy with an incredible story to tell

Jul 26 2018

When Rigby soft puppy doll came through my post box I instantly fell in love with him. Rigby may look like an ordinary cuddly toy, but underneath his cute exterior, there’s an incredible story to tell… That’s what makes him a special cuddly dog toy.  

Whilst many of us associate The Royal British Legion with Remembrance, the charity also carry out important work helping today’s Armed Forces families and Rigby the toy dog is inspired by one their beneficiaries – specifically the story between Jake and an Autism Assistance Dog called Rigby. 

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