London Mums hot Christmas wish list

Nov 09 2018

London Mums have gone out again to source the best and most cost effective Christmas presents for the whole family. I hope you’ll find some inspiration in our wish list. 

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12 Toys of Christmas …. and the winner is…

Nov 05 2018

As Christmas draws closer, we all wonder what Santa will be bringing to our kids – I still believe in Santa, so don’t look so surprised! One of my favourite places to purchase all my stuff is eBay because it’s quick to search for the best deals on the mobile phone and these days you can get pretty much everything there at lower prices. I found a recent report by eBay on the 12 Toys of Christmas interesting, considering the amount of data they have available on tap. They have also partnered with Social and Behavioural Psychologist Honey Langcaster-James to uncover why these toys benefit a child’s development and help parents choose the perfect gift this Christmas. London Mums have checked the list and selected their favourite toy out of the 12. Find out which one it is below. 

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The Product of The Year selection process explained

Sep 20 2018

For the past 10 years I have been involved in the selection process of the Products of the Year. You can call it a big marketing exercise but it is primarily a great way to encourage innovation and development in the market. In fact thanks to the Product of The Year selection process companies are forced to keep up with improving their products every year. Ultimately it’s the consumers who reap the benefits of this ‘exercise’. In fact, to be eligible for entry, the products must have been launched in the past 12 months and demonstrate innovation in one or more key areas – including functionality, design, packaging, or recipe. Every September I attend Jury Day as part of the panel including journalists and industry experts. We assess all entries for quality to ensure they meet the innovation criteria set by Product of the Year committee. 

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