Mumpreneurs’ tips to boost your startup’s marketing strategy

Feb 08 2024
startup’s marketing woman

When launching a startup as a mumpreneur, there are naturally many different challenges that you must overcome. Nonetheless, a strong marketing strategy should be considered one of the most important aspects. After all, success in other areas of the venture will be rendered redundant if you do not achieve a steady flow of customers.

To achieve startup’s marketing success in today’s climate, it’s vital that you build a comprehensive and consistent strategy. Focus on the following features, and you won’t go far wrong.

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Mumpreneur Wahida Sultana: ‘I created my business after seeing the wonders it worked for my autistic son’

Dec 20 2023
Wahida Sultana mumpreneur

Theatre company principal Wahida Sultana created her Barking and Stratford performing Arts School after being moved by how it helped her own family. A mum to an autistic son was so moved by the transformation after he attended a local performing arts school, that she joined the business and set up her own.

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Rowan Morrison: Business Maven, Working Mum, and the art of navigating career and motherhood

Dec 13 2023
Rowan Morrison: Business Maven, Working Mum, and the art of navigating career and motherhood

Business owner, entrepreneur and working mum of two, Rowan Morrison, has had a vibrant career across writing, publishing and consulting. She is now the co-founder and MD of Rationale, a strategic brand and communications agency, with offices in London, Edinburgh, and New York. She also wrote a column called ‘Toddling in Heels’ about balancing life as a business owner and a mother. That’s no mean feat!

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