1 in 5 people will complete their Christmas Shopping this month according to new data from Kantar Media.

New data from Kantar Media Compete’s Online Shopper Intelligence report shows that UK shoppers plan to spend approximately £360 on Christmas presents this year. Only 20 percent of those surveyed indicated that they intend to spend more than last year.

Forty-nine percent of UK shoppers plan to do most of their Christmas shopping in November with 21 percent shopping in October. A brave one percent plan to leave Christmas shopping to Christmas Eve and four percent will not be making any Christmas purchases this year.

The 74 percent of people who research pre-Christmas deals will use a variety of information sources:

Percent of Online Shoppers
Retail websites 54%

Friends and family 36%

Online store leaflets 28%

TV ads 24%

Printed shop leaflets 17%

Social media networks 8%

Radio ads 4%

Source: Kantar Media Compete Online Shopper Intelligence report, Q3 2011

John Thekanady, Client Services Director, Kantar Media Compete UK commented: “While a quarter of Christmas shoppers do not intend to research their purchases beforehand, more than half indicate that they will rely on retailer websites to guide their purchasing decisions. Retailers need to implement sound strategies to drive shoppers to their websites during the Christmas shopping window, which now starts in October, and ensure visitors have a positive experience once they arrive on the site.”

Research methodology

Kantar Media Compete carried out research into the online shopping habits of the UK population. The results were derived from Kantar Media Compete behavioural data and its Online Shopper Intelligence report of 1500 respondents to provide a snapshot of UK online shoppers, their behaviours and motivations. The Kantar Media Compete Online Shopper Intelligence report will be available each quarter. This is the first report for the UK market focusing on Q3 (July-September 2011).

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