In a bid to infuse the holiday season with goodwill, Krispy Kreme, in collaboration with Make-A-Wish UK, is introducing the first-ever ‘Giving Grotto.’ Departing from the conventional Christmas Grotto, this innovative initiative encourages patrons to share the joy of giving rather than focusing on their own desires. Inspired by findings from the inaugural UK Generosity … Continue reading Launch of the ‘Giving Grotto’ as generous acts are contagious