Pop-up event: Trolls Happy Place in Piccadilly, a joy-powered celebration of togetherness

On a crisp and sunny October day, I attended the grand opening of Trolls Happy Place in Piccadilly, London. This pop-up activity shop located next to Fortrum & Mason was a vibrant celebration of World Smile Day and the upcoming release of DreamWorks Animation’s new film, “Trolls Band Together.” The event was graced by the presence of the multi-talented choreographer and former Pussycat Doll, Ashley Roberts, who not only cut the ribbon to mark the occasion but also led an exciting Trolls-inspired TikTok dance. The purpose of this unique gathering was not only to spread joy and positivity but also to support Global’s Make Some Noise charity initiative, making it a heartwarming experience from start to finish.

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The Smile-Powered Pop-Up

As I stepped into Trolls Happy Place, it was impossible not to be instantly uplifted by the atmosphere of unbridled happiness and positivity. The entire pop-up was designed to immerse visitors in the colourful and whimsical world of the Trolls, perfectly capturing the essence of the upcoming movie.

The first thing that caught my attention was the cheerful welcome. Guests were required to enter with a smile, a delightful twist that set the tone for the entire experience. It was a reminder that happiness is contagious and can be as simple as putting on a smile.


Activities Galore

Trolls Happy Place spanned two floors and offered a plethora of activities for visitors to enjoy, all of which were absolutely free as long as you maintained that radiant smile. The variety of experiences ensured there was something for everyone, from the young to the young at heart.

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One of the standout attractions was the ‘Troll-in-One’ mini golf challenge. It was a bespoke course filled with whimsical obstacles and colorful obstacles, providing a fun and engaging activity for guests of all ages. I couldn’t help but chuckle as I watched fellow visitors take on the challenges with enthusiasm, their smiles growing wider with each successful putt.

For those seeking an adrenaline rush, a slide down into a ball pool sea awaited. This playful and unexpected feature was a hit with kids and adults alike. It was a delightful reminder of the carefree joy of childhood.

The BroZone area was the ultimate destination for dance enthusiasts. Here, you could bust a move on the dance floor or belt out boyband classics with friends. The infectious energy in this area was palpable, and I couldn’t resist joining in on the dance floor, surrounded by others who were equally enthusiastic.

Vacay Island provided a serene escape for those in need of relaxation. The tropical-themed oasis offered a respite from the hustle and bustle of the other activities. It was a perfect spot to recharge and soak in the vibrant atmosphere.

The kaleidoscopic infinity room was a visual marvel, offering visitors the opportunity to capture stunning photos in an ever-changing environment. 


Compliment Mirrors

One of the funkiest features of Trolls Happy Place was the inclusion of ‘compliment mirrors.’ These mirrors spread happy quotes from beloved Trolls characters, promoting positivity and self-love. It was a simple yet impactful touch that encouraged visitors to uplift themselves and others with kind words. A simpler version of Yayoi Kusama’s Infinity Rooms.


Ashley Roberts and the TikTok Dance

The highlight of my visit was undoubtedly the private dance tutorial led by the charismatic Ashley Roberts herself. As a choreographer and former Pussycat Doll, she was the perfect choice to lead a Trolls-inspired TikTok dance. The colorful stage and lively music set the scene for an unforgettable experience. She effortlessly taught us the dance routine, breaking it down step by step with patience and humour.

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Dancing with Pussycat Doll Ashley Roberts

Dancing alongside Ashley Roberts was an absolute blast. Her energy and positivity were contagious, and it was impossible not to smile throughout the entire tutorial. It was a wonderful reminder of the power of dance to bring people together and create moments of pure joy.


Supporting Global’s Make Some Noise

Trolls Happy Place was not just about fun and entertainment; it had a meaningful purpose as well. The event supported Global’s Make Some Noise charity initiative, which raises funds to support small and local charities delivering vital life support programs across the UK. This philanthropic aspect added depth and significance to the celebration of World Smile Day.

To support the cause, guests were encouraged to participate in the Trolls-inspired TikTok dance and share it on social media. Donations were also accepted, with Trolls Band Together generously matching all donations up to a guaranteed total value of £150,000. It was heartening to see how a fun and joyful event could be used as a platform for making a positive impact on the lives of those in need.

As I left Trolls Happy Place, my heart was lighter, and my smile was brighter. It was a reminder that a simple smile has the power to transform a moment and, in turn, change the world. Trolls Happy Place had succeeded in creating a smile-powered haven in the heart of London, and I left with a heart full of gratitude and a newfound appreciation for the magic of a genuine smile.


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