Mums are the Champions at Product of the Year Awards 2016

There's no doubt about the power of mums as big spenders as well as decision makers when it comes to household and family products. That's why mums are at the core of the selection process for the products nominated for the prestigious Product of the Year Awards. And that's why for the last five years I have been part of the judging team involved in selecting the products that are put forward to the public for voting. The Product of the Year Awards 2016 took place this January and was even better than previous years. The venue was the majestic Hilton Park Lane Hotel and the entertainment was led by comedian Rory Bremner - particularly famous for his Tony Blair impersonation - and by X-Factor girl band 4th Impact.
Product of the Year Awards 2016 monica & mirka London Mums magazine

Friend and Fellow Blogger Mirka Moore of All Baby Advice and I had a blast at the Awards night

 
Product of the Year Awards 2016 hilton park lane hotel overview

The Hilton Park Lane Hotel looked gorgeous with the awards lighting

The Entertainment

Product of the Year Awards 2016 menu hotel hilton park lane london

The menu was delicious and well chosen

Product of the Year Awards 2016 rory bremner

Rory Bremner was hilarious - Watch the full video of the show on the London Mums Youtube channel

 
Product of the Year Awards 2016 with rory bremner

The selfie with Rory Bremner was inevitable!

You can watch the full video of Rory Bremner's brilliant show at Product of the Year Awards 2016 here on the London Mums YouTube channel.
  After the show I posted a few short clips of 4th Impact on Instagram and was overwhelmed by the requests for videos of this clearly hugely popular band. So I have posted them both on the London Mums YouTube channel. That's the power of social media. Enjoy the clips and the official images of the girls.     
 
  Product of the Year Awards 2016 4th impact on stage 1  Product of the Year Awards 2016 4th impact 2  Product of the Year Awards 2016 4th impact 3
Product of the Year Awards 2016 4th impact photobomb

4th Impact photobomb in our selfie

 

The Winners

Product of the Year Awards 2016 winners on stage

Spot the intruders! You should be able to see me and my friend and fellow blogger Mirka Moore from All Baby Advice in this picture. Can you see us as we cheekily sneaked into the winners' picture?

This year's Product of the Year winners were drawn from 42 diverse categories including time-saving products, convenience goods, health-boosting and functional foods.

Product of the Year Awards 2016 trophies

Gorgeous looking trophies

Voted for by almost 12,000 households, these products demonstrate the trends that matter to shoppers.

Product of the Year Awards 2016 All Winners NO BAG

My favourite winning products include:

Tetley Green Tea - Lemon and Honey flavour

Activia layered yogurth - prune flavour

Energizer EcoAdvanced - The first AA battery made with recycled batteries, this responds to demand for waste-reducing products. Containing 4% of recycled batteries by weight, it lets responsible consumers power gadgets without compromising on performance.

Loctite 60 Seconds - With consumers looking for speed of use and convenience in their products, Loctite spotted a gap in the market: existing all-purpose glues (APGs) taking several hours to dry. Loctite has responded with this quick-drying APG that takes just one minute to set.

Asda Little Angels Extra Protection Wipes - Consumers are looking for active ingredients in their products – and Asda has responded by introducing these barrier-lotion-enriched baby wipes that help to protect against nappy rash.  
Product of the Year Awards 2016 goodie bags

The best and heaviest goodie bags in the world! I had to get a luggage to carry this home. Great products!

   

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London http://londonmumsmagazine.com and you can connect on Twitter @londonmums

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