Mumpreneur’s testimonial: Inspiration from Karina Grassy, a very special London Mum

Once a London Mum, always a London Mum. Karina Grassy has come a long way from when I first met her in East Sheen 10 years ago. Then she used to be a single mum with big ideas. Not different from the famous JK Rowling, Karina has also started small and grown her career steadily. After setting up her first business Not Just Pink selling good quality baby products from Germany to the UK, she acquired the well-known baby sleeping bag company Slumbersac and the rest is history. In a quiet corner of Dorset Slumbersac is now making big waves with new innovations and continued success with their exceptional quality baby and children sleeping bags at affordable prices.   Since the acquisition of Slumbersac, Karina has managed to grow the sleeping bags manufacturing business globally with online presence in the UK, Ireland, Germany, France, Italy, Spain, Australia and the USA. The company has full control over the design, pricing and manufacturing across the entire product range. Without wholesalers or retail stores involved the savings are passed directly on to the consumer, bringing them quality products at the best possible price, combined with consistent innovation and development of unique products. Over the last 4 years Slumbersac has developed a range of bestselling new children products including ‘sleeping bags with sleeves’, ‘sleeping bags with feet’ and ‘travel wrap’. We are due to launch a brand new product that is an industry first where customers can design their own baby sleeping bag.   The newest online product launch of ‘Design My Slumbersac’ has been received with excitement, as it allows parents to customised sleeping bags with a range of fun appliques and elegant embroidery – all in three simple steps. Personalised gifts have become more popular over recent years and with the positive feedback received so far, it is clear that Slumbersac parents love to be creative by adding their own personal touches.   Another product introduced last year was the Bamboo Cotton range, made from super-soft, gentle to touch bamboo, perfectly suited for delicate skin types. They are light weight yet incredibly durable and available in three classic colours with fun embroidered designs.   However, the Slumbersac ‘Sleeping Bags with Feet’ which allows active toddlers to move around without being restricted or tripping over when learning to walk, remains one of the most popular styles. It has been just over four years since Karina Grassy took ownership of the brand and with her vast experience in the online world, she has expanded Slumbersac internationally with fantastic results, whilst staying true to a family owned business culture, backed up by a team of 30+ enthusiastic individuals that share the same core values. Karina has ambitious plans for further expansion into new territories such as South America, India and Canada to mention but a few.   Charity also plays a large roll in Karina’s life, with the strong believe in doing ‘business for good’ and thus forming significant partnerships with charities both here in the UK and abroad. This ethos was reinforced in 2016 when Karina joined BUY1GIVE1 (B1G1), a global business giving initiative that makes it easy for small-medium sized businesses to give and support great projects from around the world. Slumbersac was recently acknowledged for making 120,390 giving impacts in 2016, reinforcing that you don’t have to set up your own foundation to making a huge difference.   With growth, expansion and ambitious plans on the horizon, Karina is more determined than every to make bedtime the best time of the day for children and parents. Karina is one of London Mums’ biggest supporters having sponsored our organisation and magazine since 2009. I will always be grateful to her for believing in me and in what London Mums stands for. Save Save Save Save Save Save Save Save

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London and you can connect on Twitter @londonmums