Children are ditching traditional teddy names, such as George or Edward and replacing them instead with obvious descriptions like Doggy, Piggy and Teddy.

A survey of 1000 parents comparing teddy names over two generations revealed children are drawing on physical characteristics, rather than their parents convention of naming their favourite toy after a family friend or relative. The survey, commissioned by Galt toys, revealed that 47% take inspiration from their favourite TV programmes such as, Peppa Pig, Bob the Builder and Shaun the Sheep. However, a further 37% of children did rely upon parental suggestion, rather than coming up with names themselves.

According to John McDonnell, Managing Director of Galt Toys, said: “Naming a toy Ted, Ducky or Piggy comes at an early stage in a child’s development when they are saying what they see rather than being more elaborate or imaginative”.

“Children will often say the funniest things and create ‘new’ words and names during make-believe play although it seems as though the popularity of TV programmes is having more influence on teddy names which is a shame.”

Nearly all parents (99%) believe that children need time for imaginative play but, according to 6 out of 10, children aren’t given enough time and space for this type of play.

Stimulation of the imagination is a key part of a child’s development. However, along with the increased use of gadgets and the rise in popularity of pre-toddler and children’s TV shows, imagination is no longer the key factor for inspiration when it comes to playtime.

Top Five Teddy Names Across the two generations Parents Children

1 Edward Teddy

2 Rupert Ted

3 Alice Doggy

4 George Mousey

5 Wendy Bob

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London and you can connect on Twitter @londonmums