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Social Media Magic conference on International Women’s Day 8 March 2012 from 7,30pm

8 March, 2012 @ 7:30 pm - 10:45 pm

| £10 including a goodie bag and a 'sweet surprise' - to book your ticket use the DONATE button on this site or a bank transfer to London Mums Limited - Sort Code: 400531 - Account number: 51511475

“Social Media Magic” – How to start and grow your business with the sparkle of social media with celebrity keynote speech by TV star Saira Khan. An evening with London’s finest female entrepreneurs inspired by Social Media on International Women’s Day 8th March 2012 from 7,30pm at Eddie Catz Wimbledon.

Ticket per person: £10 including a goodie bag and a ‘sweet surprise’ – to register transfer £10 via PayPal using the DONATE button (on the right hand side of this page) and mark reference ‘8 March 2012′. If you don’t have PayPal simply do a bank transfer – details: account name is London Mums Limited – Sort Code: 400531 – Account number: 51511475.

Venue: Eddie Catz Wimbledon – 42 Station Road – Merton – London, SW19 2LP www.eddiecatz.com

This event was born out of a passion of two entrepreneurial women, Monica Costa founder of London Mums organisation and magazine, and Mary Cummings, founder of Work Your Way Community and Magazine.

Through their blogs, online and offline communities, and magazines, they equip women already in business with the tools they need to work smarter not harder, motivate others to move forward with their new business ideas, helping them to put their ideas into fruition, lead by example by inspiring others to enjoy the freedom and flexibility of working for themselves, and provide a free peer network group across London for women (particularly mums) to come together to discuss parenting issues and obtain relevant support.

Social media is fast becoming an essential part of the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. According to Forrester Research’s most recent Interactive Marketing Forecast, social media marketing will grow at an annual rate of 34% – faster than any other form of online marketing and double the average growth rate of 17% for all online mediums.

This conference aims to get women started in business using the latest technology platform including social media.

Event Format

o Keynote speakers, open debate and Q&A

o Drinks reception (from 7,30pm to 10,30pm) with an amazing ‘sweet surprise’

o Ticket price: £10

o Networking opportunities

o Women’s showcase opportunity with stalls


Saira Khan: Success story and apprenticeship from graduate to TV star (“The Apprentice”) and mumpreneur (founder of Miamoo) – How to use social media to your advantage

Paula Wynne: How to get free publicity and How to become Google’s No 1

Victoria Hatch (Founder and creator of app Look Bunny Find) how to use social media to launch an app (testimonial). Read our mumpreneur’s testimonial featuring a short portrait of Victoria’s career here http://londonmumsmagazine.com/2011/look-bunny-find

Objectives for this event

1. Through this event, we aim to help women who are thinking of starting a business, kick start their plans using online social media.

2. For the women already in business, we aim to help them learn social media skills that will take their business to the next level, and effective ways of finding new customers.

3. While the Business Link, Princes Trust and local Enterprise Agencies provide excellent business support for new start-ups in general, NO service currently exists to support mums who want to work from home or for themselves, other than through the medium of networks such as our own. Our groups are the ONLY FREE mentoring and mumpreneur groups that exist to help.

4. This is an exciting time for entrepreneurship in general, and it is widely recognised that when mothers can work flexibly around their children, the family and children benefit immensely. By encouraging entrepreneurship in mums, we are helping potentially ‘stay at home mums’ become ‘work at home mums’.

5. We aim to connect a ready-made market of keen, intelligent, women who eager to get started in business or move their business to the next level. This provides an exciting opportunity for sponsorship from service providers willing to connect with this audience.

6. As International Women’s Day, what better role model could we possibly give to our daughters, the young female entrepreneurs of the future!

7. This conference also appeals to graduates and young entrepreneurs, many of whom are inspired by The Apprentice, Dragons Den, Start-Up Britain and similar start-up initiatives, and keen to kick start their entrepreneurial endeavours.

Organisers’ profiles

Work Your Way

Work Your Way Community and Magazine was founded by Mary Cummings, a freelance writer, virtual assistant and mother of three.

When Mary started her virtual assistant business five years ago, she found it difficult to work around her young children, and wanted to learn how to work smarter, not harder, as well as shorter hours.

Work Your Way aims to help freelance and self-employed mums maintain a healthy work life balance as business owners, as well as connect mums with new work from home opportunities. The online community and print magazine features interviews from inspirational entrepreneurial mums on how they successfully manage their business, as well as tips on smarter home working, parenting, health and wellbeing.

It was launched in June 2010, and now has close to 1000 opt-in online subscribers, and a quarterly print readership of 30,000. www.workyourway.co.uk

London Mums

London Mums is the FREE and independent peer support group for mums based in London. The group has now over 10,000 active members as well as 50,000+ followers online.

It was founded in 2006 by Italian born Monica Costa, an energetic mumpreneur with strong Marketing Communications, Event and Sponsorship management. Monica founded London Mums after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London.

The group has now over 10,000 active members as well as 50,000+ followers online. In addition to sharing views and tips online, London Mums believe strongly in face-to-face interaction and organise on a weekly basis a number of activities for mums (and dads). The organisation is run by mums for other mums and children and is free for everyone to join.

London Mums also distributes a free bi-annual magazine (30,000 copies) at selected family friendly venues and businesses across London. www.londonmums.org.uk (80,000+ page impressions per month)

Ticket per person: £10 including a goodie bag – to book your space please use the donate button on this site or transfer £10 via a bank to London Mums Limited – Sort Code: 400531 – Account number: 51511475.




8 March, 2012
7:30 pm - 10:45 pm
£10 including a goodie bag and a 'sweet surprise' - to book your ticket use the DONATE button on this site or a bank transfer to London Mums Limited - Sort Code: 400531 - Account number: 51511475
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Eddie Catz Wimbledon
www.eddiecatz.com United Kingdom
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London Mums & Work Your Way