London Mums Competitions


Everyone loves a freebie. London Mums partner with selected businesses to offer amazing products for free to members of our organisation and readers of the London Mums magazine.  Don’t miss the opportunity to win our goodies and enter our competitions and prize draws. Over the years we have given away thousands of prizes including children’s DVDs, family films, tickets to events, cinema and West End shows, handbags, beauty products, toys, books for both mums and children.

Win 1 of 2 Disney’s Frozen outfits bundles to celebrate National Siblings Day

This week across social media platforms we have seen lots of images of sisterly love to coincide with National Siblings Day. To celebrate that London Mums are giving away two Disney's Frozen outfits. Research commissioned by Disney to celebrate one of its most popular animations in recent times, Frozen, which focuses on the relationship between sisters Anna and Elsa, found significant evidence to support the theory that birth order has a tangible and marked effect on career paths.


  The order children are born has been found to have a significant impact on whether they’re destined to be a company CEO, astronaut or scientist.
  The research paper led by psychologist Emma Kenny found that middle-born children are 30% more likely to become company CEOs than their siblings. The results suggest that fighting for attention as a middle child contributes to a tendency for personality traits such as competitiveness, flexibility and diplomacy, leading to high flying roles which require tactful thinking and high levels of management like those of Mark Zuckerberg, Lord Alan Sugar and Bill Gates.

A team of statisticians analysed a random sample of over 500 of the most successful individuals from 11 different career groups to identify statistically significant patterns and much like Anna and Elsa, found that often siblings can have very different destinies.

Stars of track and field also demonstrate a strong tendency towards being middle children, with the incidence of Olympians being 41% higher amongst middle children than might be expected from an average family.   The findings also show that astronauts were disproportionately represented by first born children. The statistics show that astronauts were 29% more likely to be eldest children, making first-borns more likely to reach for the stars like Buzz Aldrin and Neil Armstrong than their younger siblings.

Frozen outfits

First-born children are also likely to gravitate towards science and engineering careers with the likes of Stephen Hawking and Tim Berners Lee amongst the sample of scientists of which a significant 37% were eldest children. The study also noted that there is a tendency for eldest children of many siblings (4 – 6) to choose an investigative career as the propensity of eldest children amongst scientists and engineers is 76% higher than would be expected when considering families of three or more children.   The team conducted an analysis of successful British individuals within a number of different fields to identify patterns and commonalities in their family structure. The key findings are summarised below:  
Category Sibling Type

Percentage of occurrence in the sample

Exceeds the ratio expected from Av Families by
Politicians Middle 28% 16%
Rock Stars Eldest 48% 25%
Olympians Middle 34% 41%
CEOs Middle 31% 30%
Composers Younger 52% 50%
Astronauts Eldest 50% 29%
Explorers Youngest 43% 12%
Scientists and Engineers Elder 37% 7%
Authors Middle 40% 66%
Artists Only 18% 181%
Reality TV Stars Elder 46% 32%
  Growing up as an only child was also found to significantly impact career paths, the perfectionist and mature personality traits of only children appears to make them more likely to choose careers as artists such as LS Lowry and Edward Burne-Jones (181% higher than would be expected).

As for the youngest born, a career in classical music may well await - the research noted that they are proportionately 50% more likely to follow in the footsteps of Johann Sebastian Bach or Mozart than their older siblings, with sensitive and idealistic personality traits also thought to contribute to these findings.

On the other side of the spectrum, explorers, who are, proportionately 12% more likely to be youngest children, were found to come from families 86% larger than the UK average. Christopher Columbus grew up as one of five siblings, while English sea captain Sir Francis Drake grew up as one of twelve.   Anna Hill, Chief Marketing Officer at Disney comments: “Frozen’s Anna & Elsa are two iconic siblings Disney is celebrating, with this research we seek to acknowledge the positive differences between siblings and the strong and lasting influence they have on one another.”
frozen outfits

Emma Kenny

Psychologist Emma Kenny comments: “The research conducted over the last month has shown that birth order is a significant factor in determining employment role types between siblings - overall there are far more typical cases than exceptions. As with Disney's film Frozen, the destiny of two siblings can be very different, however all siblings have an innate bond which should be celebrated.”

Disney’s smash hit Frozen film celebrates the relationship between princesses Anna and Elsa, two sisters with vastly different personality traits and champions a new kind of true love story between two siblings.


To win one of these amazing Disney's Frozen outfits, write your funniest sibling's story or anecdotes in the competition form below this post. Deadline to enter is midnight on 20 May 2017.

Save Save Save Save Save Save Save Save Save Save Save Save Save Save Save Save Save Save Save

About Monica Costa

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London and you can connect on Twitter @londonmums



Enter Competition

Your Name (required)

Your Email (required)

Your Address (required)

Contact Number (required)

Competition Name

Your Answer (required)

Do the letters and numbers thing