Shoeaholics meet bookaholics in London

Nov 27 2015
Once upon a time in a London shoe shop, a group of shoeaholics and bookaholics met in London .... Does it sound like a great book intro? You would be delighted to know that I haven't written this book but instead I went to meet Californian author and illustrator Dallas Clayton who left his sunny Los Angeles to join a noisy crew of little feet in central London last weekend to launch his new book Gerald's missing shoe created especially for GEOX, the premier Italian footwear brand for men, women and children that is known for its invention of the 'shoe that breathes'.

Read more ...

‘Barbie’ finally gets her period after 50 years – An exclusive chat with Nickolay Lamm, creator of the non skinny ‘normal’ Lammily doll

Nov 18 2015
As the editor of the London Mums magazine I regularly cover new toys with particular focus on dolls and, in that category, fashion dolls are the toys I am interested in. I also consider myself a real Barbie 'expert' with a collection of 300+ vintage Barbies and fashion dolls. When a new doll comes to the market, I cannot resist the temptation of buying it. It's thrilling and exciting. I cannot even imagine what it must feel for a young girl. Now a new doll is in town. The Lammily doll has caught my imagination and has managed to give me that thrill once again. She has been called the anti-Barbie because her measurements are normal as opposed to skinny or supermodel-like dolls. The Lammily's proportions are in fact based on the average 19 year-old American woman. While I hold it in my hands next to a Barbie doll, I can feel her muscles are almost real and chunky as you would expect a real person to be. Barbie clothes don't fit her. It is quite refreshing to see a normal looking doll. I am totally enjoying it. It was a real pleasure to interview Nickolay Lamm, male founder of Lammily.com and creator or the Lammily doll, whose sales are growing by the minute (more than 19,000 dolls have already been pre-ordered). See what he had to say.  I personally found his story very fascinating.

Read more ...

Toy Trends: Bratz are Back and a new generation of dolls is born

Oct 28 2015
I make no secret of my love for fashion dolls and treasure my collection of 300+ fashion dolls. Call me crazy, call me infantile but I cannot resist the charm of Barbie, Bratz, Moxie Girlz, Steffi and Sindy. When I have a little bit of time, I love dressing them up for my own photo-shoot and make-believe games with my grown up girlfriends. When I heard that Bratz were back in time for Christmas and re-launching in 28 different countries, I jumped for joy because Bratz are fun and quirky dolls with personality and could only make my fashion dolls’ collection more colourful. I recently met Andrew Laughton, MD of MGA UK and asked him about dolls’ trends and a few tricky questions on the healthy body image debate.

Read more ...