Bratz Remix doll grooves my dolls’ collection

May 24 2016
Remix Bratz doll collection

You may recall my big interview last year following the Bratz return on the toy scene. When I thought that Bratz dolls had reached their innovative peak, they are are back with fresh new looks and super cool accessories for 2016. Bratz Remix is just what I missed in my growing dolls’ collection. I love my new Yasmin doll who comes in a lovely box with a pair of headphones, a brush and a very cool outfit which reminds me of the Seventies (my favourite years).

Read more ...

Mums are the Champions at Product of the Year Awards 2016

Jan 28 2016
Product of the Year Awards 2016 monica and mirka

There’s no doubt about the power of mums as big spenders as well as decision makers when it comes to household and family products. That’s why mums are at the core of the selection process for the products nominated for the prestigious Product of the Year Awards. And that’s why for the last five years I have been part of the judging team involved in selecting the products that are put forward to the public for voting. The Product of the Year Awards 2016 took place this January and was even better than previous years. The venue was the majestic Hilton Park Lane Hotel and the entertainment was led by comedian Rory Bremner – particularly famous for his Tony Blair impersonation – and by X-Factor girl band 4th Impact.

Read more ...

Top children’s toys for Christmas 2015

Dec 07 2015
star wars BB8_Charger_Connect_1_DriveScreen_Legal_FINAL_copy

In this post you will find London Mums’ Top children’s toys for Christmas 2015.  It comes as no surprise that Disney Frozen and Star Wars hold the number one and number two spots, respectively, as the top toy properties this Christmas. Driven by the launch of new products since the beginning of the year, Frozen toy merchandise has more than doubled in sales year-to-date compared to last year with Sing-A-Long Elsa dolls as a big hit. All big retailers have published their top toy trends predictions. But the editorial team at London Mums strongly believe that this Christmas will be dominated by Disney movie-related toys. According to Argos’ research almost 90% of children’s toy boxes across the country contain toys influenced by their favourite TV shows and films, with nearly three quarters of kids across the UK (74%) wishing for at least another one underneath the Christmas tree this year. Click on the links to be redirected to the dedicated pages and reviews.

Read more ...