PR Support for Mumpreneurs

Sep 23 2014
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You have just started your kitchen table business and you don’t have marketing budget. You just need to build a website and create content for it but don’t know where to start. You have been told to write a press release to announce the launch of your product, service or business but you don’t know how to do it. You want to ramp up your social media presence but you don’t have the experience. Sounds familiar?

Most start-up and mumpreneurs’ businesses don’t have money to waste in marketing and public relations, especially at the beginning. Public Relations can be very efficient and cost-effective but you can also burn a lot of time/money if you don’t know how to do it. Publicity is about spreading the word effectively through media coverage. Big PR agencies are expensive and are often run by people who have no children and do not understand the risks attached to family-run businesses.

I can help you set your operation up and teach you how to do it with affordable DIY PR tools and training.

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Do Blogging & Social Media cause you Anxiety? You may need a Digi Detox …

Sep 08 2014
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Every Summer at the end of the school year, I head off to Italy and I start a period of real digi detox by switching off my social media due to high roaming charges on the smartphone. The result is increased quality time spent reading, writing and deep thinking not to mention the added family activities.

My digi detox also involves no TV or screen time of any kind (except for my checking work emails).

Walking and talking with friends (the so-called Yackety Yackety ritual), fine dining as well as practising more sport or fitness replace the social media & blogging frenzy.

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EXCLUSIVE! World-renowned photographer Anne Geddes talks babies and her 30-year career

Aug 15 2014
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EXCLUSIVE! World-renowned photographer Anne Geddes talks babies and her 30-year career at the launch of a global health campaign to highlight the impact of meningitis. 

Bacterial meningitis is the leading infectious killer in children under 53 and MenB is the leading cause; the disease can result in death within 24 hours and life-long disabilities for survivors. Some of these survivors have been portrayed by iconic baby photographer Anne Geddes for a unique global photography project, which aims to raise awareness of deadly bacterial meningitis and encourage parents to be vigilant for the signs and symptoms. Editor Monica Costa had the honour to exclusively interview her while in London.

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