• London Mums Activities

    London is the best city in the world in terms of activities and free events for families and kids from babies to teenagers including Science Museum, The V&A, Kew Gardens, Read More
  • London Mums Competitions

    We all love freebies! London Mums partner with selected businesses to offer free amazing products to members and readers of our magazine. Over the years we have given away lots Read More
  • London Mums Magazine

      London Mums Magazine Spring 2014   Download the latest issue of London Mums Magazine Go to the members area to download PDF back issues of The London Mums Magazine. Read More
  • London Mums Photography

    Introducing the new London Mums photography section run by official photographers Memory Gate. Learn photography basics, take our weekly photography challenge, take advantage of our special offers and much more! Read More
  • 1
  • 2
  • 3
  • 4

London Mums Magazine

London Mums is THE FREE and INDEPENDENT peer support group for mums and mumpreneurs based in London. London Mums support each other through the joys and challenges women face with raising their children in a multicultural metropole. 

In addition to sharing views, chats and tips online, London Mums strongly believe in face-to-face interaction and organise ongoing activities for mums (and dads) and children – parties, multilingual playgroups, seminars, practical workshops, conferences, trips to art exhibitions in London, movies at the local cinema, nature walks. 

Backed by the Mayor of London, the service is run by mums and mumpreneurs for other mums and children and is FREE for everyone to join. In his own words, Boris Johnson said: Forums such as London Mums and Work Your Way are invaluable for forging new relationships, sparking ideas and providing advice in an easy, accessible way.

Saira Khan speaks at London Mums Social Media Magic event

Last week I attended the excellent event Social Media Magic, organised by Work Your Way magazine for working mums and the Londonmums network. I’m not a mum myself but I am a social media marketer and the event looked fun and interesting!

The keynote speaker was Saira Khan, whose talk was a tour de force of social media hints and tips. She came to prominence during the first series of The Apprentice, in which she was runner up, but her authority as a speaker comes from knowing her stuff (based on her own experience) rather than standing on ceremony as a “celebrity”. Her style on the night was of quickfire points backed up by examples, with a great willingness to be interactive and to ask the audience (including me!) in the few cases where she wasn’t sure of the answer.

Here are some of the points she made:

  • She certainly uses Twitter (@iamSairaKhan) but her opinion is that Twitter does zilch (her word) for generating sales, although it can drive awareness (a bit)
  • She believes in Facebook as a commercial tool. Many brands are very underexposed on Facebook and traditional business is still in the old marketing mindset
  • It’s cheaper to run a Facebook business Page than a website
  • Likes for Facebook business Page can be driven via Facebook advertising. This doesn’t cost a lot but is absolutely key to accelerating a build-up of followers and buyers.  Advertising appears on FB users’ timelines according to their interests etc. on their profile, so keywords are key to understanding who to advertise to. The picture shown in the ad is very small so it’s vital to choose one with impact, and to test which ones are most effective: the better your click-through rate the lower the cost you pay per visitor.  Apparently pictures of women are the most successful!  Saira herself doesn’t spend a penny on advertising her miamoo product line and quoted Aga as no longer doing offline advertising as online is getting better results
  • The new Timeline business page format requires a cover photo (a good long banner image) but Facebook does not allow this to include a call to action or request for Likes.  Default Welcome pages will no longer work (as I pointed out!) but Pinning a post (for up to 7 days) to the top of the timeline should serve just as well for requesting likes and highlighting special offers, events, etc.
  • The photostrip at the top of the Wall should be made up of five 98×68 custom images to look its best
  • Use competitions to build a contacts database. There needn’t be big prizes.  It’s essential to use a 3rd party app to create a comp page, or Facebook will take it down – or simply ask for Likes to the page via Twitter.
  • Use additional pages with meaningful titles to drive people in (e.g. Saira’s “Tommys Awards 2012? or “Follow Saira on Twitter”)
  • Saira finished by pointing out that social media for businesses does work, but it takes time and patience to see results.  Don’t be scared by people posting bad things about your brand as it doesn’t happen (someone in the audience said yes they do, but it encourages support for you from other followers!)

One hint for Saira – put a link to miamoo’s Facebook site from the website home page!

Photo credits: www.memorygate.co.uk Twitter: @memorygate



Enter Competition

Your Name (required)

Your Email (required)

Your Address (required)

Contact Number (required)

Competition Name

Your Answer (required)

Do the letters and numbers thing


  • Met Film School Summer Camps and Courses for Teens +

    For parents with teenagers, the summer holidays can quickly turn into an arduous challenge revolving around getting said teenager out of bed before noon and making sure they do their Read More
  • Easter fun stuff - ideas to keep kids entertained over Easter half term +

    Just what you need! Here is Easter fun stuff, ideas to keep kids entertained this Easter half term holidays. People who go to church attend special services on Easter Sunday. Read More
  • Easter activities for teenagers +

    If you’re looking for Easter activities for teenagers, the BAFTA Young Game Designers competition might be the right activity to engage restless creative teenagers. The competition recently launched and is open Read More
  • Spring Cleaning with Shaun the Sheep at Mudchute Farm +

    Mudchute Park & Farm is London's Best Kept Secret. And not many people know that it is the farm that inspired Aardman's genius animation series Shaun the Sheep. We spent Read More
  • Decorating the Easter Table - Crafts to do with your children +

    Easter Sunday is about more than Easter eggs but if your children are like mine, they have very little interest in anything else! To introduce them to the idea that Read More
  • 1
  • 2

Mums Tips

  • HOT CROSS BUNS recipe +

    One a penny, two a penny…..Hot Cross Buns are a real Easter treat for every member of the family. So this year, why not make your own Hot Cross Buns Read More
  • Recipe: the real Italian PANETTONE +

    This Recipe: the real Italian PANETTONE is mouth-watering.... any time of the year. A home-made Panettone is not just for Christmas. SERVES 8 Catherine Fulvio: "I HAD THE PLEASURE OF Read More
  • Tiring Timetables! UK children are now working over 54 hours a week at school and on extra-curricular activities +

    With discussions on media this week on proposals to lower the school age to two years old, I wonder whether we are really looking into our children's wellbeing.... Childhood is Read More
  • Is Echinacea really helpful to fight colds? +

    When it comes to seasonal flu and colds I would personally do anything to prevent myself and my family getting sick... So over the years I have tried many remedies. Read More

    Quick and original breakfast recipe for you: CINNAMON AND APPLE CHEESY TOASTIES. Yum! Ingredients: 2 slices of bread of your choice 50g Pilgrims Choice Farmhouse Vintage Cheddar, grated 1 Granny Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6